BCAMA (BC Chapter of the American Marketing Association)

BCAMA (BC Chapter of the American Marketing Association)

October 15, 2014 11:00 ET

BCAMA to Host First-Ever Regional Marketing Mashup Event

VANCOUVER, BRITISH COLUBIA--(Marketwired - Oct. 15, 2014) - The BC chapter of the American Marketing Association (BCAMA), in partnership with Oracle Marketing Cloud, will host the first-ever tour of the American Marketing Association's (AMA) Pacific Northwest Region chapters (Vancouver, Seattle and Portland) at its Evening Speaker Series event on Tuesday, October 21. The tour will bring together a panel of top marketing experts who will share insights and tips on content engagement strategies that will contribute to the bottom line.

The marketing mashup panel includes industry leaders Jerrid Grimm, Co-Founder of Vancouver's Pressboard, Chris Moody, Director of Corporate Communication at Oracle Marketing Cloud, and Kyle Vucko, CEO & Co-Founder, Indochino. These senior marketers will draw on their extensive experience to discuss the latest thoughts and technology on content-centric marketing tools and tactics that give brands a greater purpose and have a direct impact on revenue. Topics will include cross-channel marketing, social tracking and triggered response, content creation and management, and customer relationship management (CRM).

"We are fortunate enough to be part of a leading global marketing organization so we are continually looking at ways in which we can leverage the resources and networks we have," says BCAMA President, Kim Breakell Mech. "By partnering with Oracle Marketing Cloud, it has allows us to have access to thought leaders and educators from around the Pacific Northwest Region. We are confident that our members and attendees will leave feeling inspired and informed."

The BCAMA evening event will take place at the Four Seasons Hotel on Tuesday, October 21 from 6:00 pm.

For more information or to register for this event, visit www.bcama.com or call 604-564-1262.

About BCAMA

The BC chapter of the American Marketing Association (www.bcama.com) has been the province's leading marketing source since 1955. With over 400 members, the BCAMA is a non-profit association made possible by a dedicated team of volunteers including board members, committee members and sponsors. As one of the most highly regarded chapters in North America, the BCAMA was awarded with the prestigious international Chapter of the Year award in 1995, 1996, Chapter of Excellence in 1997, and special merits in 2004 and 2006. Follow @bcama on Twitter or connect with us at facebook.com/bcama.

About Oracle Marketing Cloud

Oracle is an integrated IT solution provider that services over 400,000 customers in more than 145 countries worldwide. Oracle Marketing Cloud is a division of Oracle that provides C-level marketing professionals with data-driven, cloud-based solutions to unify marketing resources and empower teams to deliver more personalized customer experiences across every channel that attract and retain ideal customers and promotes revenue growth. For more information visit http://www.oracle.com.

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