BCAMA (BC Chapter of the American Marketing Association)

BCAMA (BC Chapter of the American Marketing Association)

May 17, 2012 14:10 ET

BCAMA Vision Marketing Conference 2012 on Wednesday, May 23rd

Presenters to speak about 'liquid content' and how it is reshaping our marketing landscape

VANCOUVER, BRITISH COLUMBIA--(Marketwire - May 17, 2012) - BCAMA's annual flagship marketing conference, VISION, will take place on Wednesday, May 23rd at the Westin Bayshore Hotel in Vancouver. Conference attendees will listen to a stellar line-up of presenters speak about 'liquid content' and how it is reshaping our marketing landscape.

"The rate at which people consume information is growing exponentially," says VISION Director Lindsay Smith. "Because of this, people are filtering and engaging with brand messages far differently than they did ten, or even five years ago. With this in mind, we've designed a conference that not only connects industry experts within the field of marketing, but that also offers compelling thought-leadership into how consumer behavior is changing and what brands must do to continue to meet market demand."

This year's VISION theme is Liquid Content.

"Liquid Content is about creating stories that are so engaging, they cannot be controlled," says Smith. "In today's landscape, people want messages that are so spreadable that they become liquid."

For complete conference details visit : http://ow.ly/aWh1V

Get to know our team by watching our introduction video here: http://youtu.be/GZ-wuoIvV7g

2012 VISION Conference Speakers:

Bruce Philp: Author, Consumer Republic (Toronto)

A 30-year veteran of branded marketing, Bruce Philp has advised numerous Fortune 500 companies as a brand strategist. From Tylenol to Toyota, Procter & Gamble to Molson, he's seen firsthand how interdependent consumers and corporations really are. Philp is the co-author of the 2009 bestseller The Orange Code: How ING Direct Succeeded by Being a Rebel with A Cause and author of 2011's critically acclaimed: Get What You Want, Make Corporations Behave, And Maybe Even Save the World.

Terry McBride: CEO YYoga & Nettwerk Music (Vancouver)

Terry McBride is the CEO and one of three founders of Nettwerk Music Group. Founded in McBride's apartment in 1984, Nettwerk has helped develop the careers of a number of bestselling artists. At the 2003 Juno Awards, McBride received the Walt Grealis Special Achievement Award recognizing an outstanding individual who has contributed to the growth and advancement of the Canadian music industry.

Leonard Brody, Entrepreneur, Venture Capitalist, and Author (San Francisco)

Leonard Brody has been called a "controversial leader of the new world order" and was recently named one of Canada's Top 40 Under 40. He is a highly respected entrepreneur, venture capitalist, bestselling author and two-time Emmy nominated media visionary. A highly sought after public speaker, Brody has spoken at conferences around the world and his work has been featured in such publications as Fortune, the Wall Street Journal, the BBC, and the New York Times. He is co-author of the bestselling books Innovation Nation: Canadian Leadership from Jurassic Park to Java and Everything I Needed to Know About Business … I Learned from a Canadian.

Fredrik Carlström, CEO, C&CO, Hyper Island (New York)

Fredrik Carlström is a marketing consultant, creative director and film producer. He runs Carlström & Company | C&CO, a venture capital and brand management consulting firm; and Third Factory, a film and television production company. He is also a frequent lecturer and panelist, and has done executive education with senior management at companies including BBDO, Saatchi & Saatchi, JWT, Momentum, Unilever, Kraft, Google and TBWA, to mention a few.

Jon Ferrara, CEO, Nimble.com (Los Angeles)

A social entrepreneur at heart, Jon Ferrara founded GoldMine Software in 1989 where he served as the executive vice president of the company until it was sold in 2000. During this time, Ferrara was awarded the Ernst and Young Entrepreneur of the Year Award while GoldMine was named PC Magazine's Editor's Choice in 1993 and again in 1995, 1996, and 1997. In 2009 Ferrara founded Nimble to create an extensive social business platform that combined relationship management, social listening and engagement, and collaboration with sales and marketing.

PANEL: The ROI of Social Influence Metrics

Social media is here to stay. Marketers have embraced the fact that it's not a trend but instead a shift in how consumers engage with brands. Consumers are not only participating in direct discussions with brands, but in discussions with each other about those brands. And now, there's a new buzz emerging in social media - "social influence metrics." Are you using the latest tactics and tools to identify the heavy hitters in the online world? If you thought high school was over, you thought wrong. Social media has opened a new door where online popularity is the new playground. With over 70% of purchasing decisions being influenced by peers, you need to know how to leverage the "cool" kids in order to build your brand and extract ROI.

2012 VISION Conference Panelists:

Ben Watson, VP of Marketing, Hootsuite (Vancouver)

Ben Watson is focused on marketing technology and the agile delivery of a platform for customer success. Formerly a principal customer experience strategist in the digital marketing space at Adobe, he was responsible for working across the Adobe organization to optimize the enterprise customer journey and define Adobe's industry leading customer experience management platform. In 2008, he was honored as one of the top men in Social Media.

Mark Nicholson, Head of Digital and Interactive, ING DIRECT Canada (Toronto)

Mark Nicholson has been named to the Top 40 Online Marketers in Canada by Click! Weekly and helps generate the vision and strategy that enables ING DIRECT to deliver a superior digital experience for its clients. Prior to joining ING DIRECT, Mark held e-marketing positions with DataMirror Corporation and Newbridge Networks.

Kory Klem, Digital Strategist, Movember (Los Angeles)

As a Digital Strategist for Movember, Kory Klem focuses on mobile, social media and digital media strategies and partnerships for the world's leading men's health charity. Prior to Movember, Klem served as the General Manager for DECA TV's men's network and as the Director of Content for the online video site Revver.

Moderator: Wayne Carrigan

Wayne can best be described as a marketing scientist. His 17 years of Internet, email, social media, data analytics and relationship marketing experience makes him a pioneer in the industry. Through his work with hundreds of Canada's top brands, Wayne has developed the unique skill of helping clients understand their needs and the role digital marketing can play in their communications plan.

The BCAMA is also pleased to welcome comedienne Erica Sigurdson to VISION 2012. Erica, who is known for her razor sharp wit, will act as afternoon entertainment for VISION 2012 attendees. "Over the last ten years Erica has performed at every major comedy festival in Canada, had an amazing 25 appearances of CBC Radio's The Debaters, travelled to Afghanistan to entertain the troops and won the 2007 Leo Award for Best Comedy Screenwriting in a Comedy". www.ericasigurdson.com

About the BCAMA

Established over 50 years ago and attracting upward of 500 members, The BC Chapter of the American Marketing Association has been this province's leading marketing source since 1955. As one of the most highly regarded chapters in North America, BCAMA was awarded with the prestigious international "Chapter of the Year" Award in each of the three years spanning 1994-1997, as well as numerous other awards over the last 20 years.

Visit the BCAMA website or follow us on Twitter and Facebook.

Looking forward to your RSVP!

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