January 11, 2016 09:05 ET

BCBGMAXAZRIA Selects Aptos Retail Solutions in the Cloud

The Women's Ready-to-Wear and Accessories Retailer Gears Up for Growth; New Technology Will Support Improved Omni-Channel Integration and Personalized Customer Engagement via Singular Commerce and Seamless Experiences

ATLANTA, GA--(Marketwired - Jan 11, 2016) - Aptos, Inc., (formerly Epicor Retail), a recognized market leader in retail technology solutions, today announced BCBG Max Azria Group, LLC has selected Aptos solutions in the cloud to integrate the retailer's in-store and digital commerce operations, supporting a seamless omni-channel experience for its loyal BCBGMAXAZRIA customers.

Always on the forefront of fashion, BCBGMAXAZRIA is the premier lifestyle collection for today's modern woman. Reconciling creativity with accessibility and desirability with wearability, BCBGMAXAZRIA occupies a unique position in American fashion, offering sophisticated, confident designs that take consumers from work to weekend in style. BCBGMAXAZRIA is sold in over 1,000 points of sale worldwide. The collection is also showcased in in-store shops in top department stores across the globe.

To support its commitment to servicing customers, BCBGMAXAZRIA was looking to transform its aging legacy systems, integrate sales channels, and elevate in-store customer experience, while gaining 360-degree visibility of customers, inventory and transactions across all channels. The company found the tools to do all that and more with Aptos Mobile Store (for Point of Sale), Aptos Enterprise Order Management, Aptos CRM and Aptos Sales Audit.

BCBGMAXAZRIA's new all mobile Point of Sale deployment, together with the new CRM system, will support a more streamlined and convenient check out process and empower store associates to provide more personalized and consultative engagement.

Enterprise order management will enable BCBGMAXAZRIA to locate the exact products customers want quickly and easily from inventory located anywhere across its retail enterprise and then have those items conveniently shipped to their homes. BCBGMAXAZRIA customers will also benefit from a centralized returns process.

All Aptos solutions will be deployed in the cloud, providing reduced risk, improved speed-to-value, and freeing up information technology resources to focus on additional projects fostering growth and innovation. 

"Our investment in Aptos will provide our customers with a consistent shopping experience across channels so we can meet their needs and exceed expectations no matter how they choose to engage with us -- whether online or in the store," said BCBGMAXAZRIA CIO Robert Fort. "Our associates will be empowered, more productive and more responsive in engaging with customers via the industry-leading Aptos Mobile Store solution."

"The BCBGMAXAZRIA name is renowned in the world of women's fashion," said Noel Goggin, Aptos CEO and culture leader. "Aptos solutions ideally support its extensive omni-channel enterprise to seamlessly integrate sales channels and operations, reduce system complexity, and enable more personalized customer engagement. As well, BCBGMAXAZRIA's move to cloud-based retail systems will provide agility and flexibility to support new and emerging business needs and improved speed-to-market."

With over 122,000 stores live on its singular commerce platform available in the cloud, more than 500 retail brands across the globe rely on cloud-ready Aptos solutions to generate over $523 billion in annual revenues.

Aptos: Engaging Customers Differently
In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently -- by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that engaging customers differently is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry's most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 500 retail brands rely upon our Singular Commerce platform to deliver every shopper a personalized, empowered and seamless matter when, where or how they shop. Learn more:

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Aptos, the Aptos logo and "Singular Commerce. Seamless Experiences" are trademarks of Aptos, Inc. All other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Aptos, Inc.

Contact Information

  • Contact:
    Erin Lutz
    Lutz PR for Aptos
    +1 949 293 1055
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