SOURCE: Canada Wide Media Limited

SOURCE: BCBusiness

BCBusiness

January 29, 2015 09:00 ET

BCBusiness Unveils BC's Most Loved Brands of 2015

BURNABY, BC--(Marketwired - January 29, 2015) - BCBusiness editor-in-chief, Matt O'Grady is excited to announce the release of BC's Most Loved Brands for 2015.

Developed by Ipsos, this year's list involved surveying 1,349 British Columbians to determine how brands scored holistically, as well as on a variety of independent brand attributes. "This score -- the so-called 'brand love' -- matters for two reasons," says Executive Vice President of Ipsos, Michael Rodenburgh. "One, people want to do business with brands that they love, so there is a high correlation between sales and equity. And two, when times get tough for a business, brands with strong equity scores tend to resist negative market forces."

O'Grady adds, "There was a lot of excitement over last year's list so we're glad to bring back the Most Loved Brands package -- and thrilled to be partnering with Ipsos once again to make it happen."

The top 10 of 20 brands highlighted in the February 2015 issue of BCBusiness are:

1. Save-On Foods
2. London Drugs
3. BCAA
4. Purdys
5. YVR
6. BC Hydro
7. White Spot
8. Future Shop
9. Sun-Rype
10. Telus

A complete list of the top 20 brands as well as a look at the methodology, changes from the 2014 list and brands that ranked negatively can be found in the February 2015 issue of BCBusiness -- available on newsstands, online at BCBusiness.ca/lovedbrands2015, in the iTunes store and in discussion with #LovedBrands now.

About BCBusiness
Voted the 2014 "Magazine of the Year", BCBusiness is British Columbia's foremost business authority and the most widely read business publication in the province. In publication for more than 40 years, BCBusiness focuses exclusively on business in British Columbia, providing unparalleled behind-the-scenes coverage, chronicling major deals and putting faces to the major players. BCBusiness is published by Canada Wide Media Limited, the largest independent publisher in Western Canada.

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