SOURCE: The Collegiate Licensing Company

The Collegiate Licensing Company

January 06, 2010 11:37 ET

BCS Group Cracking Down on Counterfeiters at National Championship Game

BCS and University Officials Will Protect Marks by Dispatching Marketplace Enforcement Teams in Pasadena

PASADENA, CA--(Marketwire - January 6, 2010) - As The University of Alabama and The University of Texas players and coaches gear up for the 2010 Citi BCS National Championship Game® on Thursday, bowl officials, in conjunction with The Collegiate Licensing Company (CLC), are taking necessary measures to clear the Pasadena market of potential counterfeit and unlicensed merchandise.

With the retail market for collegiate licensed product estimated at $4.3 billion, counterfeiters look to capitalize on the excitement of fans in town to cheer on their teams. On average, nearly 5,000 pieces of counterfeit collegiate merchandise, ranging from T-shirts to hats, are seized outside the host stadium of the Bowl Championship Series (BCS) title game each year.

CLC, an IMG company and exclusive licensing agency for the BCS, the Tournament of Roses, The University of Alabama, and The University of Texas, will work closely with local law enforcement officials to control the merchandise being sold surrounding the National Championship Game. All counterfeit merchandise is subject to seizure.

"Our main goal in Pasadena will be to protect consumers, retailers, and the collegiate properties we represent from falling prey to counterfeiters," said Bruce Siegal, CLC's Senior Vice President and General Counsel. "Many schools count on the royalties generated from the sale of licensed product to fund campus improvements and scholarships. It's not uncommon for schools to exceed $1 million in royalties from the sales of licensed merchandise during a BCS National Championship hot market, so it's imperative we keep the marketplace free of counterfeit product."

Over the last year, more than 130 criminal and civil actions involving collegiate counterfeit product were conducted in which more than 60,000 pieces of counterfeit merchandise were seized at an estimated retail value in excess of $1 million.

Tips for consumers purchasing National Championship merchandise...

--  All officially licensed merchandise should display the "Officially
    Licensed Collegiate Products" hologram on the product or hangtag.
--  The merchandise should depict BCS logos and marks in a tasteful manner,
    as distasteful designs are not approved by the BCS or Alabama and Texas.
--  The tag on the garment should be intact. A torn or missing tag is
    evidence of a second-hand garment, one that probably would not meet the
    stringent quality standards set in place by the BCS or Alabama and Texas.
--  All merchandise should bear the name of the manufacturer somewhere on the
    product, either in the form of a hangtag, a neck label, or screen-printed
    directly on the garment.
--  All merchandise should have the appropriate trademark designations (i.e.
    TM, ®) next to a specific name or design.

Trademark infringement violates state and federal laws, including criminal laws. Penalties vary depending on the extent of the violation, but can include confiscation of the product and equipment used to make it, fines, and even jail time for more serious violations. Confiscated product is eventually destroyed or donated to charitable organizations.

The University of Alabama currently ranks No. 5 and The University of Texas No. 1 in The Collegiate Licensing Company's member institution rankings. The rankings represent royalties reported July 1, 2008 through June 30, 2009 on collegiate merchandise sold.

About The Collegiate Licensing Company:

CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: or

About the Bowl Championship Series

The BCS is a five-game arrangement for post-season college football that is managed by the 11 Bowl Subdivision conferences and Notre Dame. Its purpose is to match the two top-ranked teams in the final BCS standings in a national championship game and to create competitive match-ups in the four other BCS bowl games. For more information, visit

Contact Information

  • Tricia Hornsby
    The Collegiate Licensing Company
    727-433-2743 (cell)
    770-618-8418 (office)
    Email Contact