BC Hospitality Industry Conference & Expo 2011

BC Hospitality Industry Conference & Expo 2011

October 03, 2011 15:57 ET

BC's Hospitality Industry to Host Annual Conference & Exposition

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Oct. 3, 2011) - Don't miss this year's BC Hospitality Industry Conference and Exposition, the largest hospitality industry conference in the Pacific Northwest, being held in Vancouver, November 6-8, 2011. Early Bird rates end October 15, 2011.

The BC Hospitality Industry Conference will take place at the Fairmont Waterfront Hotel. This year's Conference theme, "Hospitality in Transition: Maximizing the Possibilities", will focus on skills and tools for emerging from an economic downturn with a healthy business outlook. It is an opportunity to learn about the latest trends in hospitality and innovative new business practices from industry experts.

The Conference is a great opportunity to meet and interact with the best and brightest of the hospitality industry and the world-class lineup of events, workshops, and keynote speakers offers something for everyone.

A few Conference highlights include:

Keynote Speaker – Scott Stratten

Stop Marketing, Start Engaging

Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It's all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you. Scott's presentation will captivate, entertain, and most importantly inspire you to ENGAGE!!!

What Can We Expect from the US Traveler? A Look at US Travel Aspirations - Chris Fair | Resonance Consulting

A two-year study by Resonance Consultancy and the Luxury Institute of the lifestyle aspirations of the country's top 10% of households indicates that affluent Americans today consider that the most valued goods, services and experiences are not necessarily material in nature, but more leisure-oriented pursuits with exotic vacations and vacation homes at the top of their list. Learn more about this study's findings and discover what these consumers are looking for in their travel experiences today, where they want to travel and join a discussion on how the Canadian travel and tourism industry can re-engage the American traveller.

Keynote Speaker - Micah Solomon

The Secrets of Building a Five-Star Customer Service Organization – For Bottom-Line Results: How to build true guest loyalty and a culture to support it

In his keynote for the BC Hospitality Industry Conference, bestselling customer service author and expert Micah Solomon will draw hospitality, customer service, and customer experience lessons derived from The Ritz-Carlton, Lego, Apple Computer, Oasis Disc Manufacturing, Patrick O'Connell's Inn at Little Washington and other great companies (as well as some stunning clunkers from the not-so-greats!) inside and outside the hospitality sector to illustrate the critical fundamentals of building true, profit-enhancing guest loyalty.

The BC Hospitality Expo, held at the Vancouver Convention Centre West, is anticipated to attract more than 4,000 industry professionals and over 200 exhibitors who will come together to display thousands of goods and services for every aspect of the hospitality industry. It is an opportunity to shop, compare products and services, and network with other industry professionals.

Please visit www.hospitality-trade.com for a full list of the many exciting Conference events, workshops, guest speakers, and details.

The Conference is hosted by the British Columbia Hotel Association (BCHA), the Alliance of Beverage Licensees of British Columbia (ABLE BC), the BC Food and Restaurant Association (BCFRA), and the BC Lodging and Campground Association (BCLCA).

Contact Information

  • British Columbia Hotel Association
    Cailey Murphy
    Communications Coordinator

    BC Hospitality Industry Conference & Exposition
    Nora Cumming
    Conference Coordinator
    250-382-3303 ext 204