SOURCE: BD-BrandProtect

September 11, 2007 09:00 ET

BD-BrandProtect Appoints Michael Kiefer as Senior Vice President

Recognized Network and Security Expert Brings 25 Years Experience to Oversee Revenue Growth and Sales Recruiting Initiatives

TORONTO--(Marketwire - September 11, 2007) - BD-BrandProtect, the leader in online threat protection, today named Michael Kiefer as senior vice president. Kiefer brings more than 25 years of network, telephony and Internet experience to his role at BD-BrandProtect. His responsibilities at the company will include overseeing revenue growth and expanding the company's sales team in an effort to address the global demand for innovative brand protection and anti-phishing solutions.

Prior to joining BD-BrandProtect, Kiefer was involved in the development of four successful network and security technology startups. One of these ventures, SecurePipe, was acquired in 2006 by ATW Corp. after he led the delivery of the company's outsourced network security solutions to more than 1,200 community banks. Previously, Kiefer was president of Avaya North America and directed more than 25 percent of Cisco Systems' Global Business.

"I was drawn to BD-BrandProtect not only for its holistic offerings and industry expertise, but also for the business value that customers receive from its unique approach to online brand protection," said Kiefer. "With the increased presence of online threats to global brands, there is a growing need for these types of solutions. I look forward to extending BD-BrandProtect's sales team in order to address this need and ensure that brands are safeguarded online."

BD-BrandProtect has the most comprehensive understanding of the Internet and the threats it contains. Unique to BD-BrandProtect is its proprietary technology engine that has mapped the Internet, covering more than 240 million domains, nine billion URLs and 70 billion links. In addition to its comprehensive technology backbone that detects instances of online brand abuse, the company uses proprietary filtering and human data analysis to deliver prioritized infractions that matter most to clients. With the highest quality data combined with the quickest takedown times in the industry, BD-BrandProtect helps companies address online fraud, phishing attacks and other brand offenses in the most accurate, efficient and effective ways possible.

"Michael's reputation as a recognized network and security expert as well as an IT and risk visionary made him the ideal candidate for leading our sales efforts," said Roberto Drassinower, president of BD-BrandProtect. "Michael recognizes the risks associated with reputation and financial loss that brands are subject to online and how technology, when effectively applied, can help significantly reduce those risks. We are confident in his ability to meet our business objectives and help increase awareness of our unique approach to brand protection."

About BD-BrandProtect (www.bdbrandprotect.com)

BD-BrandProtect, the leader in online threat protection, empowers organizations to gain control over how they are represented online by uncovering and mitigating the threats that put their reputation at risk and erode customer trust. BD-BrandProtect is uniquely positioned to provide detailed and actionable reports on the most relevant and highest priority threats by combining advanced technology, round-the-clock monitoring, proven best practices and exhaustive human analysis. BD-BrandProtect first scours millions of domains, Web pages and Internet links to uncover infractions. It then categorizes and ranks those threats according to their severity; and initiates proactive and escalating response protocols to effectively mitigate threats when required. BD-BrandProtect has relationships with more than 2,000 Internet Service Providers globally that account for more than 85 percent of the traffic flowing across the Internet. By consistently investing in this network, BD-BrandProtect customers have access to the most coordinated incidence response team ever created. The company is recognized by many of the world's largest financial institutions as the leader in online threat protection. It serves the needs of a cross-section of organizations, including many of the world's most respected global brands. BD-BrandProtect was founded in 2001 and is headquartered in Toronto, Canada, with offices in the United States, Singapore and London. For more information, visit www.bdbrandprotect.com.

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