SOURCE: Bensussen Deutsch & Associates, Inc.

Bensussen Deutsch & Associates, Inc.

August 23, 2011 10:00 ET

BDA Announces Acquisition of High-End Mobile Audio Accessory Brand MUNITIO

Acquisition to Enhance Growing BDA Portfolio of Consumer Electronic Accessories

WOODINVILLE, WA--(Marketwire - Aug 23, 2011) - Bensussen Deutsch & Associates, Inc. (BDA), the nation's premier Merchandise Agency™, today announced its acquisition of San Diego-based MUNITIO (mu-nish-eo), a precision sound control company specializing in mobile lifestyle electronic accessories. Specific terms of the agreement are not being disclosed.

Music and fashion enthusiasts around the globe have positioned MUNITIO at the forefront of the premium audio accessory market for sound purity, innovative design and the quality of the company's products.

"We're absolutely thrilled to be adding a brand of the caliber of MUNITIO to our family. This partnership creates a strong force in the consumer electronics space," said Eric Bensussen, BDA co-founder and president. "They're true innovators. We're ready to combine efforts to grow the MUNITIO brand and its distribution channels."

"Having a standout product in a crowded space has brought a lot of interest from fans and potential partners," said Robert Benjamin, co-founder of MUNITIO. "It wasn't until we met the team at BDA that we felt confident in a company's ability to ignite the MUNITIO brand while sharing our dedication to maintaining its authenticity. Joining the BDA family is the perfect next chapter for MUNITIO. We're confident that together, we will unleash the full power of what we've created."

Dubbed the "baddest earphones on the planet," MUNITIO earphones combine innovative style and superior performance. The earbuds are made from 9mm titanium-coated bullet casings and feature Kevlar® reinforced premium fabric cables and 24k gold plugs.

"The music world has undergone a dramatic change in consumer expectations, creating great opportunities for innovation around the mobile audio experience," said Daniel Massaro, co-founder of MUNITIO. "We are excited to be able to continue offering the fervent supporters of MUNITIO unique, cutting-edge products that back up kick-ass style with performance."

"Robert and Daniel have engineered an entirely new experience and culture around audio accessories," Bensussen said. "The MUNITIO acquisition provides a perfect entrée for BDA into the lifestyle mobility space -- a category set for explosive growth. The past few years have shown that even in a challenged economy, consumers continue to spend on high-end mobile devices like tablet computers and cell phones. Those same consumers demand the best accessories to enhance their audio/video experience."

To learn more about the MUNITIO audio experience, please visit

About BDA

Bensussen Deutsch & Associates, Inc. (BDA), the nation's premier Merchandise Agency™, provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BDA to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. Global brands such as Bank of America, Dell, GlaxoSmithKline, ExxonMobil, FedEx, Ford Motor Company, GEICO and Major League Baseball are but a few of the household names that rely on BDA to bring their marketing campaigns to life through merchandise. BDA attained the coveted Customs-Trade Partnership Against Terrorism (C-TPAT) certification in 2008 highlighting the company's advanced quality assurance practices for importing products from overseas. For more information on the power of merchandise, visit

Contact Information

  • Media Contact:
    Howie Barokas
    Barokas PR for BDA