SOURCE: Bensussen Deutsch & Associates, Inc.

Bensussen Deutsch & Associates, Inc.

February 09, 2011 10:00 ET

BDA Announces Expansion of Client Base Through Logistix Acquisition

Nation's Largest Merchandise Agency™ to Acquire Subsidiary of EMAK Worldwide, Inc.

WOODINVILLE, WA--(Marketwire - February 9, 2011) - Bensussen Deutsch & Associates, Inc. (BDA), the nation's premier Merchandise Agency™ and recognized leader in sports and entertainment merchandise activation, today announced that it has entered an agreement to acquire selected assets of Logistix, the LA-based marketing services subsidiary of EMAK. Logistix represents multi-national clients through offices in the U.S. and Asia, including a mix of consumer products and entertainment technology companies. Terms of the deal are not being disclosed.

"Logistix has long been on BDA's radar as a bulldog competitor that brings a combination of world-class talent and flawless execution," said Jay Deutsch, CEO and co-founder of BDA. "Their continuous desire to differentiate and the enormous importance they place on creating innovative merchandise campaigns for their global clients make them a perfect addition to our organization."

The acquisition includes key personnel and customer accounts from Logistix's U.S., Hong Kong and Shenzhen, China offices, enabling BDA to reinforce its global marketing footprint with in-country resources and product support. Logistix also brings a proven expertise in kids toy and premium sectors, and impressive consumer packaged goods support capabilities. 

"BDA has an excellent reputation for building highly-effective activation campaigns that delight customers and build brand loyalty," said Jim Holbrook, CEO of EMAK. "Logistix's talented team is an ideal fit for BDA's merchandise-based business and together will continue to provide clients with outstanding and exceptional service within the BDA family."

This latest acquisition represents BDA's third in the past 12 months and follows the company's earlier acquisition of Evigna, a Michigan-based promotional merchandise distributor, which closed in May 2010.

About BDA
Bensussen Deutsch & Associates, Inc. (BDA), the nation's premier Merchandise Agency™, provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BDA to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. Global brands such as Bank of America, Dell, GlaxoSmithKline, ExxonMobil, FedEx, Ford Motor Company, GEICO and Major League Baseball are but a few of the household names that rely on BDA to bring their marketing campaigns to life through merchandise. BDA attained the coveted Customs-Trade Partnership Against Terrorism (C-TPAT) certification in 2008 highlighting the company's advanced quality assurance practices for importing products from overseas. For more information on the power of merchandise, visit www.bdainc.com.

About EMAK Worldwide, Inc.
EMAK Worldwide, Inc. is a next-generation holding company for marketing services agencies. EMAK's three subsidiary agencies -- Equity Marketing, Neighbor and Upshot -- create strategic marketing programs that directly influence consumer behavior. The agencies provide strategic planning and research, consumer insight development, entertainment marketing, event marketing, shopper marketing and environmental branding. The Company's clients include Constellation Brands, Hilton, Jamba Juice, Kraft, PETCO, Procter & Gamble and Safeway, among others. More information about EMAK Worldwide is available on the Company's website at www.emak.com.

Contact Information

  • Media Contact:
    Catharine Neblett
    Barokas PR for BDA
    206.264.8220
    bda@barokas.com