February 20, 2008 12:00 ET

BD&A Earns Coveted Import Certification From U.S. Department of Homeland Security

World's Largest Merchandise Agency Attains Customs-Trade Partnership Against Terrorism (C-TPAT) Certification to Comply With Homeland Security Requirements

WOODINVILLE, WA--(Marketwire - February 20, 2008) - Bensussen Deutsch & Associates, Inc. (BD&A), the nation's premier Merchandise Agency(SM), today announced it has officially been accepted as a member of the Customs-Trade Partnership Against Terrorism (C-TPAT) program, a joint initiative between the U.S. government and businesses, created to protect cargo and improve the flow of international trade.

The certification highlights BD&A's advanced quality assurance practices and its commitment to keeping employees and clients safe from potential threats of terrorism. In meeting C-TPAT qualifications, BD&A's customers benefit from enhanced supply chain transparency to ensure visibility throughout the entire import process -- whether it is factory packaging or client delivery. C-TPAT level standard operating procedures mean there is significantly less opportunity for freight tampering, and thus serves to reduce instances of inspection by U.S. Customs. This further improves BD&A's delivery rate to clients.

"For over a year, a team of dedicated BD&A employees have worked to meet the stringent U.S. Customs and Border Protection requirements of the C-TPAT certification," said Jay Deutsch, CEO of BD&A. "This is a process well worth undertaking when employee and client safety is vital and unexpected scrutiny of containers can diminish supply chain efficiency. While this will not eliminate inspections, it will place BD&A in a special class and accelerate our overall delivery process."

Developed after the terrorism acts of September 11, 2001, U.S. Customs and Border Protection instituted C-TPAT, a voluntary partnership program designed to ensure a more secure and efficient international supply chain and U.S. border security. The first of its kind, C-TPAT's mission is to detect and prevent terrorists and terrorist weaponry from entering the U.S., while facilitating the orderly and efficient flow of legitimate trade through the country's borders.

Currently, the certification is voluntary and fewer than 3,000 major U.S. importers have successfully undergone the process. To become C-TPAT-certified, businesses must complete an extensive application that includes detailed corporate information, a supply chain security profile, and an acknowledgement of voluntary participation. Companies must then conduct a comprehensive assessment of their supply chain security procedures using criteria developed by U.S. Customs and Border Protection.


Bensussen Deutsch & Associates, Inc. (BD&A), the nation's first and only Merchandise Agency(SM), provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BD&A to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. With revenues reaching more than $256 million, the Seattle-area company is the leading promotional merchandise provider in the United States and a principal player in licensed consumer products worldwide, employing more than 500 people in 25 locations. Global brands such as Bank of America, Dell, GlaxoSmithKline, ExxonMobil, and FedEx are but a few of the household names that rely on BD&A to bring their marketing campaigns to life through merchandise. Additionally, BD&A is the Preferred Premium Agency of Major League Baseball and the official branded merchandise agency of FremantleMedia North America (owner of "American Idol" and other well-known shows). BD&A is the number one in-stadium sports promotion agency, providing merchandise and promotions for the NFL, NBA and NHL. For more information on the power of merchandise, visit

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