May 12, 2008 11:15 ET

BDA Named Number One Distributor by ASI

Pioneering Brand Merchandise Agency Climbs Into Top Position of Annual ASI Top 40 Rankings Following Record Breaking 2007

WOODINVILLE, WA--(Marketwire - May 12, 2008) - Bensussen Deutsch & Associates, Inc. (BDA), the nation's premier Merchandise Agency(SM), today announced that it has been recognized as the number one distributor according to the Advertising Specialty Institute's (ASI) annual Top 40 rankings. Annual revenues for BDA grew to $256 million in 2007, compared to 2006 revenues of $198 million, representing a nearly 30 percent growth in top-line revenues, pushing the company past the quarter billion dollar threshold for the first time. In addition to this honor, BDA has also been recognized by its own employees as one of the "Best Places to Work" by Washington CEO magazine for the fourth time.

"This is truly a milestone for BDA and simply would not have been possible without the dedication and talent of our 500-plus associates. They work magic every day to help our Fortune 500 clients bring their brands to life in ways that forge bonds with their customers," said Jay Deutsch, Chief Executive Officer for BDA. "While it is a great honor to be named the number one company in a 19 billion dollar industry, the greater honor is helping our clients succeed"

Beyond breaking the quarter billion dollar threshold for the first time, 2007 was a groundbreaking year for the 24-year old merchandise agency. Among other highlights, BDA signed a long-term relationship extension with FremantleMedia as the exclusive promotional merchandise agency for the AMERICAN IDOL brand through 2010, and a new designation as the Preferred Premium Agency for Major League Baseball to provide all "out-of-stadium" merchandise premiums and promotions to official MLB sponsors on a local, regional and national level.

"BDA has served as a valued partner to FremantleMedia for many years now, and has played an important role in working with our sponsors to successfully maximize their off-air partnership rights," said David Luner, Senior Vice President Interactive and Consumer Products, North America for FremantleMedia. "It's little surprise that BDA has been recognized as the industry's number one distributor and we congratulate their entire team of Associates on this honor."


Bensussen Deutsch & Associates, Inc. (BDA), the nation's first and only Merchandise Agency(SM), provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BDA to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. Global brands such as Bank of America, Dell, GlaxoSmithKline, ExxonMobil, FedEx and Major League Baseball are but a few of the household names that rely on BDA to bring their marketing campaigns to life through merchandise. BDA attained the coveted Customs-Trade Partnership Against Terrorism (C-TPAT) certification in 2008 highlighting the company's advanced quality assurance practices for importing products from overseas. For more information on the power of merchandise, visit

Contact Information

  • Media Contact:
    Robert Nachbar
    Barokas PR for BDA
    Email Contact