July 09, 2007 14:00 ET

BD&A Opens New 150,000 Square Foot Midwest Fulfillment Center Outside Indianapolis

Leading Brand Merchandise Agency Opens Second U.S. Distribution Center to Drive Efficiency and Expedite Delivery of Client Merchandise

WOODINVILLE, WA--(Marketwire - July 9, 2007) - Bensussen Deutsch & Associates (BD&A), the nation's premier Merchandise Agency(SM), today announced the opening of a new distribution center in Plainfield, Indiana, a suburb of Indianapolis. The new distribution center features 150,000 square feet of modern industrial warehouse space that will enable BD&A to provide faster and more efficient fulfillment capabilities to its international customer base. Including the new distribution center, BD&A now occupies more than 235,000 square feet of warehouse space, including its flagship distribution center at its Woodinville, Washington corporate headquarters. BD&A estimates that it will hire as many as 51 new employees in the Indianapolis metropolitan area to staff and manage the new distribution facility.

"The Midwest Fulfillment Center greatly expands BD&A's capabilities to expedite the delivery of brand merchandise and consumer products to our customers, resellers, and partner organizations and strategically positions the company for the next phase of hypergrowth," said Jay Deutsch, CEO of BD&A. "This modern facility adds the necessary capacity to our growing company and provides BD&A with the ability to meet even tighter deadlines. We want to sincerely thank the Indiana Department of Commerce, Hendricks County, and the City of Plainfield, whose assistance was invaluable in taking this distribution center from concept to reality in a very short period of time."

At a time of rising fuel prices and a subsequent increase in shipping costs, the new facility will help BD&A meet growing demand while providing cost-efficient fulfillment capabilities to its customers. The company's Seattle distribution center (representing the second largest port on the West Coast) enables BD&A to receive and distribute products from Asia where several of its manufacturers are based. With many of BD&A's customers located within one-day delivery service of its new Plainfield distribution center, BD&A will be able to ramp up operational capabilities without incurring additional costs, providing the company with greater supply chain flexibility.

"We have been searching for the perfect Midwest distribution locale, one that would provide BD&A with a deep labor pool to help us scale our operations and serve as an important, centralized hub in our continuing efforts to improve customer satisfaction. The Indiana Economic Development Corporation was critical in making this happen and we are excited to be a part of Hoosier Nation," said Deutsch.


Bensussen Deutsch & Associates, Inc. (BD&A), the nation's first and only Merchandise Agency(SM), provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BD&A to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. With revenues reaching more than $200 million, the Seattle-area company is the leading promotional merchandise agency in the United States and a principal player in licensed consumer products worldwide, employing more than 400 people in 20 locations. Global brands such as AOL, Bank of America, Dell, Eli Lilly and Company, ExxonMobil, and FedEx, are but a few of the household names that rely on BD&A to bring their marketing campaigns to life through merchandise. Additionally, BD&A is the official branded merchandise agency of Major League Baseball Properties and FremantleMedia North America (owner of "American Idol" and other well-known shows). BD&A is the number one in-stadium sports promotion agency, providing merchandise and promotions for the NFL, NBA and NHL. For more information on the power of merchandise, visit

Contact Information

  • Media Contact:
    Robert Nachbar
    Barokas PR for BD&A
    Email Contact