SOURCE: Bensussen Deutsch & Associates, Inc. (BDA)

Bensussen Deutsch & Associates, Inc. (BDA)

August 13, 2009 11:24 ET

BDA Recognized as Top Distributor by National Industry Rankings

Advertising Specialty Institute (ASI) Honors Company as Premier Agency Within Promotional Products Industry

WOODINVILLE, WA--(Marketwire - August 13, 2009) - Bensussen Deutsch & Associates, Inc. (BDA), the nation's premier Merchandise Agency(SM), today announced that it has been selected as one of the country's top 40 distributors by the Advertising Specialty Institute (ASI), the largest media and marketing organization serving the $18 billion promotional products industry. With over 22,000 distributor firms considered for this prestigious annual list, BDA earned a coveted spot in the top three. This is the fourth consecutive year the Woodinville, Wash. agency has been ranked one of the top ten distributors by ASI.

"This year, BDA celebrates a quarter century of business, a milestone Eric Bensussen and I couldn't even fathom when we founded the company in 1984," said Jay Deutsch, BDA's co-founder and CEO. "BDA's success and longevity within this highly competitive industry simply wouldn't be possible without the dedication of our clients and talent of our employees. It is on their behalf that I accept and thank ASI for this recognition."

Originally founded as Sports Marketing Inc., BDA is now recognized as the nation's leading merchandise agency, helping companies, sports leagues and entertainment properties successfully engage consumers and fans through the medium of branded merchandise. BDA's client list includes many companies in the Fortune 500, as well as Major League Baseball and American Idol. The agency's continued growth year after year comes from a winning combination of creative, supply chain management, procurement, fulfillment and distribution offerings, making BDA the industry's only true one-stop shop. Since 2005, BDA's sales have increased over 60 percent, and the company has grown to nearly 450 employees worldwide.

ASI's "Top 40 Distributor" ranking is yet another honor BDA adds to a growing list of awards and accolades this year. In June, PROMO Magazine released their "2009 PROMO 100" list, on which BDA was ranked number one in the promotional products supplier/distributor category. On the overall ranking that considered start-ups to mega-conglomerates across five distinct marketing channels (retail, event, sports, interactive, and promotional products), BDA landed in the top five. In Promo Marketing Magazine's annual "Top 50 Distributors" list, BDA was again featured as one of the leading companies in the industry, claiming the No. 2 spot.

About BDA

Bensussen Deutsch & Associates, Inc. (BDA), the nation's first and only Merchandise Agency(SM), provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BDA to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. Global brands such as Bank of America, Dell, GlaxoSmithKline, ExxonMobil, FedEx and Major League Baseball are but a few of the household names that rely on BDA to bring their marketing campaigns to life through merchandise. BDA attained the coveted Customs-Trade Partnership Against Terrorism (C-TPAT) certification in 2008 highlighting the company's advanced quality assurance practices for importing products from overseas. For more information on the power of merchandise, visit

Contact Information

  • Media Contact:
    Kelly Mickelson
    Barokas PR for BDA