SOURCE: Be Active Holdings

April 30, 2014 08:00 ET

Be Active Holdings Amends Series B Convertible Preferred Stock

Insider Preferred Holdings Elects to Extend Conversion Further Aligns Management with Common Shareholders

NEW YORK, NY--(Marketwired - Apr 30, 2014) - Be Active Holdings, Inc. (OTCQB: JALA), a manufacturer and marketer of Greek frozen yogurt under the Jala brand, announced the extension of the date on which the Series B Convertible Preferred Stock would automatically convert into such number of fully paid and non-assessable shares of Common Stock as will cause the holders to own, along with other securities of the Company beneficially owned on the conversion date by them, 13.334% of the issued and outstanding Common Stock of the Company to such date as determined by the Board of Directors. All of the holders of the Company's Series B Share voted unanimously to approve the Amendment.

This capital structure amendment and extension further aligns management with Common Shareholders. The Company is well-positioned with its recent capital raise and continues to ready all aspects of its business from packaging and design to distribution and placement.

About Be Active Holdings, Inc.
Be Active Holdings, Inc. is a manufacturer and marketer of Greek frozen yogurt under the Jala brand. The Company manufactures and sells low fat, low calorie, all natural probiotic enriched Greek frozen yogurt under the trade name Jala. Its Greek frozen yogurt is packaged as low fat bars and pints, which are designed to appeal to the health conscious or weight conscious consumer. The Company produces high quality, low fat, low calorie, all natural novelty frozen yogurt and ice cream products. Its proprietary Greek frozen yogurt is all fat-free and is a result of its proprietary recipe and the quality of the ingredients in the mix. Learn more about Be Active Holdings, Inc. at

Forward-Looking Statements
Forward-Looking Statements. This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act") (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). Statements preceded by, followed by or that otherwise include the words "believe," "anticipate," "estimate," "expect," "intend," "plan," "project," "prospects," "outlook," and similar words or expressions, or future or conditional verbs such as "will," "should," "would," "may," and "could" are generally forward-looking in nature and not historical facts. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the Company's actual results, performance or achievements to be materially different from any anticipated results, performance or achievements. The Company disclaims any intention to, and undertakes no obligation to, revise any forward-looking statements, whether as a result of new information, a future event, or otherwise. For additional risks and uncertainties that could impact the Company's forward-looking statements, please see the Company's Annual Report on Form 10-K for the year ended December 31, 2013, including but not limited to the discussion under "Risk Factors" therein, which the Company has filed with the SEC and which may be viewed at

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