SOURCE: Be Active Holdings

August 11, 2014 08:15 ET

Be Active Holdings' Jala Is in Production and Begins Marketing Initiative

Jala Greek Frozen Yogurt Has Re-Launched

NEW YORK, NY--(Marketwired - Aug 11, 2014) - Be Active Holdings, Inc. (OTCQB: JALA), a manufacturer and marketer of Greek frozen yogurt under the Jala brand, announced it resumed production in early May and is now beginning to ship to local food chains and privately owned stores. Mr. Cookie Face of Lakewood, NJ, is running the same contract-manufacturing as they did for Skinny Cow ice cream production. Initial production includes blueberry, strawberry and chocolate flavored yogurt bars. Jala Greek frozen yogurt is now available in the New York metro area at Westside Market locations and other select locations.

The Jala brand is a low fat, low calorie, all natural probiotic enriched Greek frozen yogurt designed to appeal to both the health conscious and weight conscious consumers. Be Active Holdings' Founder and President Sam Pugliese was the previous Founder and President of Skinny Cow ice cream brand, which was sold to Nestle for $76 million.

While production and distribution has resumed, a marketing strategy has been initiated to educate consumers about the healthy ingredients of this fresh new product.

Sam Pugliese, Founder and President, stated, "Over the past couple months, we have resumed production of certain products for distribution. We are proud of our rebranding, which includes new product formats and new packaging and believe Jala will be well received by consumers. The recent infusion of $250,000 of additional capital into the company from insiders demonstrates the enthusiasm of our team as we enter the growth phase for Jala. Our team is also excited to support different causes where we can help make a difference."

For more information, please check out and follow Jala on Twitter @jalafans. Additionally, samples of Jala will be distributed at three upcoming New York metro events being sponsored by Be Active Holdings.

Saturday, September 6, 2014, Kids Health Day at Crossroads Farm at Grossmann's in Malverne, NY.

Monday, September 15, 2014, 5th Annual Celebrity Dodge Barrage at Basketball City in New York City hosted by Brooklyn Nets All-Star Deron Williams.

Saturday, November 1, 2014, Trent Tucker's Celebrity Bowling Event at Frames in NYC.

About Be Active Holdings, Inc.
Be Active Holdings, Inc. is a manufacturer and marketer of Greek frozen yogurt under the Jala brand. The Company manufactures and sells low fat, low calorie, all natural probiotic enriched Greek frozen yogurt under the trade name Jala. Its Greek frozen yogurt is packaged as low fat bars and pints, which are designed to appeal both the health conscious and weight conscious consumer. The Company produces high quality, low fat, low calorie, all natural novelty frozen yogurt and ice cream products. Its proprietary Greek frozen yogurt is all fat-free and is a result of its proprietary recipe and the quality of the ingredients in the mix.

Forward-Looking Statements
Forward-Looking Statements. This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act") (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). Statements preceded by, followed by or that otherwise include the words "believe," "anticipate," "estimate," "expect," "intend," "plan," "project," "prospects," "outlook," and similar words or expressions, or future or conditional verbs such as "will," "should," "would," "may," and "could" are generally forward-looking in nature and not historical facts. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the Company's actual results, performance or achievements to be materially different from any anticipated results, performance or achievements. The Company disclaims any intention to, and undertakes no obligation to, revise any forward-looking statements, whether as a result of new information, a future event, or otherwise. For additional risks and uncertainties that could impact the Company's forward-looking statements, please see the Company's Annual Report on Form 10-K for the year ended December 31, 2013, including but not limited to the discussion under "Risk Factors" therein, which the Company has filed with the SEC and which may be viewed at

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