Be the First to See the Latest James Bond Film, SKYFALL, Exclusively in UltraAVX and IMAX on November 8

TORONTO, ONTARIO--(Marketwire - Oct. 25, 2012) - Cineplex Entertainment (TSX:CGX), today announced that select theatres will offer special one day advance UltraAVX™ and IMAX® screenings of the James Bond film, SKYFALL, beginning at midnight on Wednesday, November 7 (12:07 a.m. on Thursday, November 8) and throughout the day on Thursday, November 8.

The film will play in 30 UltraAVX locations and 15 IMAX locations. A complete list of theatres is available below. Check cineplex.com, or the Cineplex mobile app for showtimes.

"Advance screenings of SKYFALL are a great opportunity for fans of the James Bond franchise to get the first look at this highly anticipated movie," said Pat Marshall, Vice President, Communications and Investor Relations, Cineplex Entertainment. "The opportunity to see the film in UltraAVX or IMAX takes the experience to a whole new level."

Participating UltraAVX Locations

Participating IMAX Locations

About UltraAVX™

UltraAVX™ provides guests with the sharpest picture, a powerful digital surround sound system and reserved seating, delivering a truly immersive movie-going experience. UltraAVX™ features wall-to-wall screens that are significantly larger on average than our traditional screens. Christie Solaria™ Series 4230 DLP Cinema® projectors provide a superior digital presentation, projecting super bright, crystal clear images onto the big screen.

The system is further enhanced with the addition of RealD 3D technology, enabling the presentation of the latest 3D movies. Complementing the stunning on-screen picture from these new 4K projectors is a superb 7.1 Dolby digital surround sound system that envelops the audience and takes the cinema experience to a whole new level. Guests will enjoy the super comfy high-back rocker seats. Because all seats are reserved, guests can select the specific seat(s) they want in the auditorium when they purchase their tickets.

About Cineplex Entertainment:

Cineplex Inc. ("Cineplex") is one of Canada's leading entertainment companies and operates one of the most modern and fully digitized motion picture theatre circuits in the world. A top-tier Canadian brand, Cineplex operates numerous businesses including theatrical exhibition, food services, gaming, alternative programming (Front Row Centre Events), Cineplex Media, Cineplex Digital Solutions and the online sale of home entertainment content through CineplexStore.com and on apps embedded in various electronic devices. Cineplex is also a joint venture partner in SCENE - Canada's largest entertainment loyalty program.

Cineplex is headquartered in Toronto, Canada, and operates 133 theatres with 1,438 screens from British Columbia to Quebec, serving approximately 70 million guests annually through the following theatre brands: Cineplex Odeon, SilverCity, Galaxy Cinemas, Colossus, Coliseum, Scotiabank Theatres, Cineplex VIP Cinemas, Famous Players and Cinema City. Cineplex also owns and operates the UltraAVX, Poptopia, and Outtakes brands. Cineplex trades on the Toronto Stock Exchange under the symbol CGX. More information is available at cineplex.com.