SOURCE: SALON CITY, INC

September 30, 2009 08:46 ET

BE! Magazine Contributes to Salon City's 3rd Quarter Revenue Increase

BEVERLY HILLS, CA--(Marketwire - September 30, 2009) - Ewire -- Salon City, Inc. (PINKSHEETS: SALN) announced today that 3rd quarter sales resulting from new media offerings and August's launch of Beauty Entertainment (BE!) Magazine has helped to contribute to the Company's overall revenue increases as compared to same period last year.

Steven Casciola, president and CEO of Salon City, said, "The response to BE! Magazine by professional beauty industry brands has been well received in its first two months. While it's still too early to project the magazine's impact on total sales, it appears BE!'s successful rollout is creating an upward trend. We're seeing increased contracts and motivated buyer interest in Salon City's print and digital products, and they both are showing a marked improvement."

Management feels BE!'s contribution to revenue increases can accelerate the launch of new media technology that can also be monetized and offered through the Company's existing print, online and digital media.

Salon City is currently in the process of selling its 2010 media program to buyers and Casciola is cautiously upbeat in his initial assessment, "Sales have experienced a mini jump-start these past two months after a challenging year of delays and market recession," says Casciola. "If BE!'s rate of annualized growth continues, it can become a top revenue generator next year. We're already starting to imagine what it can grow into once the economy starts getting back on track."

The Company is planning a shareholder conference call to discuss; (1) the Company's recent upsurge in press news and media attention, (2) The Company's plans to expand its beauty entertainment brand with new customers, and (3) the Company's continuing focus on creating unique content and licensing the distribution of it through salons and all media platforms.

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