March 12, 2012 20:00 ET

Be Prepared for Hectic Easter Trade, Warns Swinton Commercial

MANCHESTER, UNITED KINGDOM--(Marketwire - March 12, 2012) - Swinton Commercial, one of the UK's leading business insurance brokers is advising businesses to prepare for the busy Easter weekend.

Research suggests that businesses that experience a peak in trade during seasonal periods, such as cafés, restaurants and bars, are often ill-prepared for the rush - with around 30% of employers failing to plan ahead for staff cover and stock supply issues.

Swinton Commercial is offering the following advice to business owners to help them prepare for the increase in trade during the Easter break:

Staff - plan ahead and consider offering overtime, or hiring temporary staff during busy periods.

Quiet time - Make the most of quiet periods by using the time to review stock and operation procedures.

Delivery logistics - negotiate with delivery partners to ensure they are aware of the latest possible time you can receive orders or bookings.

Take stock - do not over or underestimate the amount of stock you need during the Easter break. Doing this can turn a potentially profitable trade period into a net loss.

Post-Easter review - discuss performance with staff and suppliers after the busy trade period is over, and make note of any improvements that can be made ahead of the next hectic trade weekend.

Insurance - make sure your public liability insurance is up-to-date so that you have adequate insurance should a member of the public be hurt or injured on your premises.

Brian Greenfield, Chartered Insurance Broker at Swinton Commercial, said: "It is vital that businesses are prepared for the peak in trade that occurs during seasonal periods, and that the necessary steps are taken to ensure that they are covered for any eventuality. Having the correct commercial insurance policy can provide added protection should business fail to run smoothly."

For more information, contact Anna Goulding or Mairead Rodden at SKV Communications on 0161 838 7770 or email firstname.surname@skvcommunicatons.co.uk.

About Swinton Commercial:

As the UK's fastest-growing commercial insurance broker, Swinton Commercial has the expertise and industry knowledge to provide you with highly competitive business insurance that's tailored to your needs.

With 34 branches across the UK, including 19 regional centres, Swinton Commercial has quickly established itself as the UK's local broker, offering a dedicated team of advisors with specialist industry knowledge in all sectors.

Your local Commercial Account Executive has an in-depth understanding of the insurance market in your area and will arrange a face-to-face appointment with you, taking the time to thoroughly understand your business and its specific requirements.

We cater for most types of business - from small start-ups to well-established organisations, comparing quotes from leading UK insurers to find you the right level of insurance, at the right price.

What's more, our award-winning offering has over 70,000 business customers - and we're growing fast.

Visit http://www.swintoncommercial.co.uk/ for more information or call 0800 954 2394.

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