SOURCE: Zadby, Inc.

May 13, 2008 10:30 ET

Be Seen. Get Paid.® -- Zadby, Inc. Online Video Marketplace Announces Inaugural Product Placement Videos

RESTON, VA--(Marketwire - May 13, 2008) - Zadby, Inc. announced the launch of the first two product placement videos created through its online marketplace http://www.zadby.com. Zadby connects advertisers, marketers, and brand managers with freelance video producers to create product placement videos tailored for sites like YouTube, AOL, and MySpace.

The videos, available for viewing at http://www.youtube.com/watch?v=l6fyynmHwVI and http://www.youtube.com/watch?v=ZJfecvhevs0, position launch brand, Polk Audio, in widely divergent and distinct placement angles.

"We've made tremendous ground since our launch in March, building traction with brand managers and advertisers, and developing a solid community of freelance video producers that are eager to join the marketplace. We're delighted to be able to announce our first two videos," says Michael Buttrey, Zadby CEO.

Both video producers are enthusiastic about their experience with Zadby:

"A lot of on-line producers dream of making money from their projects, but I think it's done mostly for a love of the creative process. I really like how Zadby lets us do both," says Steve Conn, an Independent Videographer.

"Zadby allowed me to find a relevant product for one of my upcoming video shoots. The Polk I-Sonic placement fit right in to a rap parody video I was planning. I included a subtle placement that created a positive impression of the product without coming off like a sales pitch. I will definitely keep an eye on Zadby.com for future placement opportunities," commented Greg Benson of MediocreFilms.com.

Product placement is highly effective in movies and on TV but until Zadby, there was no effective way of engaging online user generated content while ensuring brand consistency and alignment. Zadby provides all the tools, workflows, and legal frameworks to facilitate the creation, review, posting, tracking, and payment for user generated videos with product placement angles.

About Zadby, Inc.

Zadby is an online marketplace where advertisers, marketers, and brand managers can connect with freelance video producers to create innovative product placement videos tailored for sites like YouTube, AOL, and MySpace. A spinoff of Siteworx, Inc., Zadby enables advertisers to reach their target audience online with all the tools, workflows, and legal frameworks to facilitate the creation, review, posting, tracking, and payment for user generated videos with product placement angles. More information about the company is available at http://www.zadby.com.

Contact Information

  • Contact:
    Patricia Mejia
    Zadby, Inc.
    Office Phone: (703) 964-1700
    E-mail: Email Contact