Asda George

October 06, 2011 14:48 ET

Be Seen in....at George

LONDON, UNITED KINGDOM--(Marketwire - Oct. 6, 2011) - George Brand director Fiona Lambert and her team proudly present the new 'Be Seen In' collection, which consists of the hottest must- have pieces to keep you permanently stylish and on-trend. The collection has all the brands hallmarks for great quality, style and design. Whether it be a day at the office or a girls night out, the collection will take you from desk to dancefloor. In a cohesive palette of cobalt blue, berry red, burnt orange, ochre and this season's favourite mustard.

'Be seen in' takes inspiration from the swinging 60's and today's style icons such Cheryl Cole and Coleen Rooney, with bold styling statements through the use of block colour and geometric prints. Silhouettes are A-line and flattering with bell sleeve tops and simple dresses which can either be a shift or a fabulous cowl neck. You really do have to 'Be seen in' George's latest collection with clashing prints that can be layered with a roll neck to really emulate that 60's look which is so key for autumn.

Team bold, block colour dresses with tunic tops and pencil skirts or tailored trousers for a slick daytime look or wear with muted champagne tones to give a real lux edge for evening.

Offering great quality and design at affordable prices, Asda George promises to deliver a fabulous co-ordinated collection with prices that start as little as £6. The collection launches the first week of October, so you really do have to be quick off the mark to be seen in the hottest offering from George.

Images available upon request.

Notes to Editors

A herd of 30 leading West End stars and a pack of 'Best of British' orchestras are part of the soundtrack that brings the stories to life.

About Asda Stores Ltd.

Founded in the 1960s, Asda today is one of Britain's leading retailers. It has over 170,000 dedicated Asda colleagues serving customers from 424 stores, including 25 Asda Living stores, 23 depots and eight recycling centres across the UK (Great Britain and Northern Ireland). It has its main home office in Leeds, Yorkshire and its George clothing division based in Lutterworth Leicestershire. Asda serves over 18 million shoppers a week in store and its growing home shopping business serves over 97 per cent of UK homes.

About Chosen By You

Chosen By You is an unprecedented re-launch of Asda's entire mid-tier own brand range, consisting of over 6,923 products. The launch follows an intense period of quality benchmarking and independent customer taste testing, which means Asda customers are given the very best in terms of quality and value. Every single one of the products has been tested by real customers up and down the country at 836 locations – and only those that get a big thumbs up make it into the range. Chosen By You has rolled out into Free From products and 4,250 tests have been conducted with the help from Coeliac sufferers. Asda have already conducted more than 370,000 blind taste tests involving 63,714 customers, making this the biggest piece of product testing ever done by a supermarket.

About Asda's Price Guarantee

With Asda's Price Guarantee customers can be safe in the knowledge that the price they pay at Asda is cheaper than at Tesco, Sainsbury's, Morrisons and Waitrose, otherwise we will refund the difference.

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