SOURCE: Beach Marketing, Inc.

December 08, 2010 10:26 ET

Beach Marketing Reports Traffic Surge in Electronic Cigarette Industry After FDA Loss

FORT LAUDERDALE, FL--(Marketwire - December 8, 2010) - Beach Marketing, Inc. reports on recent online marketing trends. The company has recently charted a surge in electronic cigarettes being sold online after the FDA lost a court appeal to regulate electronic cigarettes as tobacco products, and not drugs. 

The recent ruling came after Congress gave the FDA authority to regulate, but not ban the sale of them, in 2009. At the time, importations were being seized and the quality of the e cigarette smoking devices was in question. The December 6, 2010 court ruling stated "The liquid nicotine in each e cigarette is derived from natural tobacco plants."

"Regulating the industry is the right thing to do," said Andy Gray, an electronic cigarette advocate who runs one of the most popular websites detailing all of the latest electronic cigarette industry news. "There is no question that society can benefit from less second hand smoke, less waste, and less people waving around anything that contains fire," added Gray. When asked how this will affect the current landscape of electronic smoking devices, Gray noted "It's going to increase marketing efforts, that's for sure. I predicted celebrity endorsements a while back, and in addition I think you will start seeing advertisements on television. While I am very happy to see this industry grow, you can also count on the FDA watching what health claims are made. There is a right way to market e cigarettes, and I hope all companies follow the rules." 

Recently, Beach Marketing reported a massive spike in online traffic trends in the e cigarette industry due to the recent smoking bans in restaurants and public places. While the Internet has been a major growth tool and has increased awareness, electronic cigarettes and other e-smoking devices have been quietly showing up in stores that sell tobacco products, added a spokesman for Beach Marketing. 

When an electronic cigarette device is smoked, a vaporized solution remains in the air for 2-3 seconds. There is no lingering odor and no "smoking" tip of the cigarette which alleviates the concern of being burned while in the company of others. 

Beach Marketing surveyed three webmasters in the electronic cigarette industry, and all of them reported their websites saw a 20-30% spike in traffic since the December 6 FDA ruling.

While the industry grows, you can count on electronic smoking advocates like Gray to spread the message virally in his home town in South Florida. "I am always toting my Green Smoke Electronic Cigarette, and not a day goes by without someone stopping to ask me for more information about the product, how it works, or where they can buy one. It seems every day a few people are floored that such a device exists," concluded Gray. 

Contact Information

  • For more information, please contact:

    Angelina Contreras
    Beach Marketing, Inc.
    14345 Sunset Lane
    Fort Lauderdale, FL 33330