SOURCE: Bionic Products, Inc.

April 30, 2007 10:09 ET

Beacon Equity Research Initiates Coverage on Bionic Products Inc. With a Speculative "Buy Rating"; Growth Attributed to New Product Rollout

LAS VEGAS, NV -- (MARKET WIRE) -- April 30, 2007 -- Bionic Products, Inc. (PINKSHEETS: BNPD), the developer of LadyPink® and Bionic-Tonic® energy product drinks, announced that investment analyst Beacon Equity Research has initiated paid research coverage of the Company with a Speculative Buy rating. The extensive report is available at

Beacon cites a number of investment highlights about Bionic Products business and financial prospects, including:

BNPD has developed a business model and a beverage product line that capitalizes on a paradigm shift in personal healthcare. Increased health concerns, combined with demand for healthy, natural drinks without adverse side effects, is fueling demand for new beverage products and creating a significant market opportunity for BNPD.

BNPD's Bionic Water enhances a healthy lifestyle. The product's features and benefits present an attractive alternative and a better "taste" compared to competitors' products and a market consisting of approximately 1,000 energy drinks. The Company's products have great flavor, natural additives and necessary vitamins and minerals that energize the body in a positive way while completely eliminating caffeine, sugar, calories and carbs.

The uniqueness of Bionic Water is the result of the Company's innovative technology which goes one step beyond traditional purifying and filtering by adding an innovative energy acceleration phase that defragments water clusters and makes water soft and silky.

The Company's marketing strategy is focused on differentiation, building brand awareness and driving recognition and acceptance among the young, athletic and career-minded consumers who comprise its target market.

Bionic Products, Inc. is a Nevada Corporation formed for the purpose of discovering, developing and marketing breakthrough energy drinks that will enhance the health and wellness of consumers. Bionic's business model employs the introduction of targeted new products through strategic partners, utilizing a selective rollout-marketing program, to distribute product throughout the United States with future expansion to Europe, Japan, China and the Caribbean. Bionic Products, Inc. is a non-reporting company whose stock is traded on the NASDAQ OTC under the symbol:BNPD-PK. Bionic Products has redesigned its websites and will have shopping for the future product line @ or www.LadyPink.US.

Except for historical information contained herein, the matters set forth in this news release are forward-looking statements that involve certain risks and uncertainties that could cause actual results to differ from those in the forward-looking statements. Potential risks and uncertainties include such factors as the level of business and consumer spending for electronic products, the amount of sales of the Company's products, the competitive environment within the electronic component industry, the ability of the Company to continue to expand its operations, the level of costs incurred in connection with the Company's expansion efforts and the financial strength of the Company's customers and suppliers. Investors are also directed to consider other risks and uncertainties discussed in documents filed by the Company with the Securities and Exchange Commission.

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