SOURCE: iCrossing


June 04, 2012 09:00 ET

Beam Inc. Taps iCrossing as Search Media Agency of Record

Agency to Build Connected Search Marketing Programs for Beam's Portfolio of Brands

NEW YORK, NY--(Marketwire - Jun 4, 2012) - iCrossing (, a global digital marketing agency, announced today that it has been named search media agency of record for Beam Inc., a leading premium spirits company. iCrossing will help Beam develop closer relationships with consumers through connected marketing programs that include search marketing, content strategy, social and mobile.

Beam is the largest premium spirits company in the U.S. with a focused strategy around creating famous brands through innovation and strategic brand building. Serviced from its Chicago office, iCrossing will build search marketing programs for Beam's portfolio of brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila and Skinnygirl Cocktails.

"Beam's portfolio includes some of the best-known and most widely talked about brands in the world," said Don Scales, president and CEO, iCrossing. "We will work with Beam to build deeper and more meaningful connections with their audiences, and drive greater performance for each Beam brand."

Beam selected iCrossing for its long-standing reputation as a leading digital marketing agency that combines talented staff with proprietary technologies to build connected brands. iCrossing has been at the forefront of using data insights to help clients connect with consumers.

"What struck us most about iCrossing is its solid understanding of our business, the digital landscape and its data-driven approach to building truly connected brands," said Andrea Javor, Senior Manager, Digital & Media for Beam. "These insights will help us make real-time decisions to better connect and engage with our consumers and further build the performance of our brands."

About iCrossing
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid search, search engine optimization, Web development, social media, mobile, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as The LEGO Group, Epson America and Toyota, and 40 Fortune 500 companies, including The Coca-Cola Company, MasterCard and FedEx. Headquartered in New York, the company has 850 employees in 19 offices globally. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit

About Beam Inc.
As one of the world's leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Kilbeggan Irish Whiskey, Laphroaig Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion, volume of 34 million 9-liter cases and some of the industry's fastest growing innovations. Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit and

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