SCOTTSDALE, AZ--(Marketwired - Aug 9, 2013) - Beamz Interactive, Inc. (OTCQB: BZIC), an emerging growth technology company specializing in state-of-the-art interactive music products, and Satya Global, its full service direct response and marketing agency, today announced the launch of a commercial on national cable TV featuring current chart topping hip-hop artist, Flo Rida. The commercial will also appear on www.BeamzbyFlo.com, as well as select internet channels.
The new commercial will feature Flo Rida demonstrating the new Beamz by Flo product line in a direct-to-consumer offer that allows viewers to purchase this exciting and innovative interactive music device and technology. The commercial is expected to be accessible to potentially hundreds of millions of viewers launching on networks such as MTV, Fuel, ESPN News, Centric and Bounce starting with a test program commencing August 10th. The full nationwide rollout of the TV commercial is planned to begin in Q4 2013.
"We are thrilled to announce the launch of our TV commercial featuring hip-hop star, Flo Rida," said Charlie Mollo, CEO of Beamz Interactive. "Featuring our product on networks such as MTV, Fuel and ESPN is a perfect way to reach our target audience of 18-35 year olds, especially those that are self described music fans and interested in the latest consumer electronics. We can't wait to encourage a new generation of music enthusiasts and Flo Rida fans to enjoy our game changing interactive music products in cities across America."
With over 100 million subscribers and an average viewer age of 22, Beamz believes MTV is an ideal music entertainment network to test and promote Beamz by Flo. In addition, management expects active and sports lifestyle networks, Fuel and ESPN News to air the commercial as well as the African American niche networks Bounce and Centric for what is anticipated to be an exciting inaugural debut for the Beamz on television. Based on the results of the initial test program for the commercial, Beamz expects to adjust its marketing plans and strategy accordingly.
"Beamz by Flo is an ideal product for this type of broad-based awareness campaign utilizing targeted commercials on cable TV and social media channels," said Satya Global's CEO Nancy Duitch. "Our goal at Satya Global is to provide and inspire content generation that encompasses a full spectrum of media and distribution outlets, and we strongly believe the Beamz marketing and branding initiatives set to launch this weekend represent a prime example of this multi-tiered approach."
The new Beamz by Flo product line allows people of all ages to experience the fun and excitement of creating interactive music by simply moving their hands through laser beams. Utilizing Beamz Interactive's proprietary technology, users can create custom remixes of some of today's most popular songs, then instantly record and share their songs with friends.
Through the company's partnership with Flo Rida, the "Beamz by Flo" product line features Flo Rida's chart-topping hits. Flo Rida was recently named a Billboard Top 100 Artist for 2012 and is the best-selling digital hip-hop artist in the world, with more than 75 million combined singles sold worldwide.
The ground breaking technology in Beamz by Flo is easy enough for anyone -- regardless of age or experience -- to play in minutes, yet it has the depth to enable accomplished DJs, artists and musicians to perform, compose and create highly sophisticated interactive music.
Interested parties may view the TV commercial in its entirety by visiting:
About Satya Global
Satya Global is one of the fastest growing full service transmedia marketing and management companies in the industry. Led by a management team with decades of marketing and brand awareness experience, Satya Global specializes in structuring compelling lead generation offers to drive potential customers through campaigns on TV, internet, radio and mobile devices. Over the years Satya has discovered and developed some of the most well known and loved consumer products across a wide variety of industry verticals, including health and wellness, consumer products, personal care, and interactive technology. With one of the highest rates of success in the industry, Satya utilizes a multi-tiered approach with digital media placements to capitalize on every opportunity to engage customers for its clients. For more information on Satya Global, please visit: www.satyaglobal.com.
About Beamz Interactive, Inc.
Based in Scottsdale, AZ, Beamz Interactive, Inc. (OTCQB: BZIC) has created state-of-the-art interactive laser controller technology that can be used to develop new market opportunities in a wide variety of music, education, healthcare, gaming and consumer applications. In its first application, the Company developed an innovative new music technology and product offering that brings music to literally everyone in a way that was previously not possible. Beamz allows people that have no musical background or training to play and enjoy music within minutes, yet it has the depth to enable accomplished DJs, artists and musicians to perform, compose and create highly sophisticated interactive music. Beamz Interactive's technology portfolio includes multiple patents, patents pending and trade secrets covering interactive music, software, laser-based controllers, gaming applications and related designs and devices. For more information on Beamz, please visit: www.thebeamz.com.
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This press release may contain forward-looking statements that reflect the Company's current expectations and projections about future results, performance, prospects and opportunities. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks and uncertainties. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required by law, the Company assumes no obligation to update publicly or to revise these forward-looking statements.