SCOTTSDALE, AZ--(Marketwired - Apr 1, 2014) - Beamz Interactive, Inc. (OTCQB: BZIC), a leading developer of state-of-the-art interactive music products, today announced it has expanded its retail distribution channels after reaching an agreement with major toy retailer Fantasy World in Kuwait. Initial product launch stock is en route and is expected to go live through Fantasy World stores in April.
Retailing some of the finest toys from Europe, the United States, the Middle East and Asia, Fantasy World welcomed its first customers in 1996. The company's flagship store is an 11,000 sq. ft. free-standing building resembling a medieval castle. It is located in the Al Raj business district in Kuwait and was the region's first upscale toy store concept.
"Our agreement with Fantasy World is another step forward as we execute on our international distribution initiatives," said Charlie Mollo, CEO of Beamz Interactive. "As one of the premier retail toy outlets in Kuwait, we look forward to strengthening our relationship with Fantasy World as we continue to expand our reach in the Middle East."
Focusing on its core demographic of infants to 12 year olds, Fantasy World offers the full gamut of toys, ranging from radio control vehicles, to arts and crafts, educational products and more. The Fantasy World brand has grown to become the leader of high-quality specialty toys in the country. The brand currently has four stores of varied sizes and is recognized by many consumers in Kuwait as the store of first choice offering the widest range of toys every day of the year.
"We are absolutely delighted that our negotiations with Fantasy World have been successfully concluded," said Rod Lewis, Managing Director of Beamz responsible for European and International markets. "The launch of Beamz by Flo through Fantasy World toy stores provides Beamz Interactive with a strong and well respected retail partner in Kuwait."
Beamz by Flo allows people of all ages to experience the fun and excitement of creating interactive music by simply moving their hands through laser beams. Utilizing Beamz Interactive's proprietary technology, users can also create their own mixes of some of today's most popular songs, then instantly record and share their songs with friends. Through Beamz Interactive's partnership with Flo Rida, the Beamz by Flo product line features Flo Rida's latest songs and chart-topping hits. Flo Rida was named a Billboard Top 100 Artist for 2012 and is the best-selling digital hip-hop artist in the world, with over 600 million video views on YouTube.
Beamz products are compatible on multiple platforms (PC, Mac and Apple iOS) and include interactive songs across all genres. More information on the Beamz by Flo product line is available at: www.beamzbyflo.com.
To learn more about Fantasy World and its toy stores in Kuwait, please visit: www.fantasyworldtoys.com
About Beamz Interactive, Inc.
Based in Scottsdale, AZ, Beamz Interactive, Inc. (OTCQB: BZIC) has created state-of-the-art interactive laser controller technology that can be used to develop new market opportunities in a wide variety of music, education, healthcare, gaming and consumer applications. In its first application, the Company developed an innovative new music technology and product offering that brings music to literally everyone in a way that was previously not possible. Beamz allows people that have no musical background or training to play and enjoy music within minutes, yet it has the depth to enable accomplished DJs, artists and musicians to perform, compose and create highly sophisticated interactive music. Beamz Interactive's technology portfolio includes multiple patents, patents pending and trade secrets covering interactive music, software, laser-based controllers, gaming applications and related designs and devices. For more information on Beamz, please visit: www.thebeamz.com.
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