SOURCE: Degree Men

Degree Men

November 15, 2010 11:21 ET

Bear Grylls Teams Up With Degree Men in Chain of Adventure Challenges

NEW YORK, NY--(Marketwire - November 15, 2010) - This fall, Degree® Men teamed up with the world's most iconic adventure expert, Bear Grylls, to showcase its new Adventure Series of anti-perspirants and deodorant -- and to bring adrenaline-fueled moments to the mainstream -- in the Degree Men Chain of Adventure video series.

Over the course of the next two months, Grylls will receive a three-part chain of challenges issued by some of today's most popular professional athletes -- pro football quarterback Mark Sanchez, basketball superstar Kevin Durant, and skateboarding legend Tony Hawk. Former hockey great Mark Messier will act as the host and coach Grylls through each challenge.

The Degree Men Chain of Adventure video series consists of three personalized video challenges delivered to Grylls by the athletes. Each challenge stage is an adrenaline-inducing fusion of sports and adventure that will take a page from each athlete's own playbook and mix it with a unique survival situation, including:

  •  Mark Sanchez -- For a quarterback playing at the professional level, Sanchez's adventures start when he drops back to throw a pass and has pressure from every side. To see how Grylls handles that kind of pressure, Sanchez challenges him to escape raging white water rapids by throwing the "pass" of his life with a grappling hook.

  •  Kevin Durant -- As one of the high-flyers in the basketball world, Durant's adventure starts when he makes a strong move toward the hoop while one of his teammates hits him with the perfect alley-oop. Grylls is challenged to perfectly time a jump off a cliff and latch onto a passing helicopter to pull off his own "alley-oop."

  •  Tony Hawk -- As a skateboarder who has been known to grab some "big air," Hawk challenges Grylls to redefine "big air" by skydiving from 13,000 feet with a skateboard strapped to his feet, while sticking the landing.

"Adventurous guys need a product that allows them to attack any situation with confidence, and Degree Men captures that spirit guys have to let them push beyond their limits," said Mike Dwyer, director of marketing, Degree Men. "Through Bear and our all-star athletes' Chain of Adventure challenges, we want guys to connect with that feeling of adventure and know that Degree Men won't let them down."

For more information, videos, and social links, go to http://www.akamediainc.com/SMNR/DegreeMen_1051

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