Search Laboratory Ltd

Search Laboratory Ltd

May 01, 2009 03:00 ET

Beating the Credit Crunch Through Pay Per Click and Search Engine Optimisation: Measurable Marketing From Search Laboratory

LEEDS, ENGLAND--(Marketwire - May 1, 2009) - Search marketing consultant and CEO of Search Laboratory, Ian Harris, has been invited to speak at a leading search marketing conference when it arrives in London in May.

Ian is fast becoming a highly regarded search marketing expert after recent successful speaking slots at Search Engine Strategies in both London and New York. The latest conference is Search Marketing Expo (SMX) and it comes to Covent Garden on 18th and 19th May.

He will be speaking about the power of search marketing, and how it can be a lifeline for some businesses in the current economic climate. The key characteristic of both SEO and PPC marketing is that it is a measurable form of marketing, unlike TV and print media.

"In a difficult trading climate, it's extremely important to ensure every part of your marketing budget produces real and measurable results," says Ian Harris.

"The Internet is undoubtedly the method of choice for people looking for products and services and an effective presence is a vital part of any company's marketing strategy."

The expert advice he will offer is relevant to businesses of all sizes. It will include how to access new markets abroad using multilingual SEO and PPC management, something in which Search Laboratory has a particular specialism.

Contact Information

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