Flowers Direct

Flowers Direct

August 10, 2009 04:00 ET

Beating the Recession Blues With Modern Floral Fashion

MORECOMBE, UNITED KINGDOM--(Marketwire - Aug. 10, 2009) - Times are tough for flower delivery companies at the moment. With a continuing recession many people are cutting back on those little luxuries in life, and that includes fresh flowers delivered to your door.

In an attempt to buck the trend, nationwide flower company Flowers Direct have launched a total of three new collections over the summer months, with their chic Boutique Flowers Collection headlining their new promotions. Designed as exciting, stylish bouquets for the modern home, their Boutique flowers offer some truly unique selling points.

"We love what we've come up with," says Marketing Director Michael Duffy. "Our most popular new bouquet is an arrangement of sunflowers in a fun cotton bag. Another favourite is our cottage garden bouquet in a milk pail. We've really pushed the boat out with this new collection. It's contemporary floral fashion at its best."

And ironically, it's during these gloomy financial days that we need a pick-me-up most of all. It's this that keeps their Marketing Director hopeful. "Flowers will always be the best way of putting a smile on some-one's face," he says. "With your own personal message enclosed our new Boutique flowers make for the ideal personalised gift. They're perfect for warming the modern home or for surprising your loved ones with a gesture of genuine affection."

Perhaps a bright bunch of flowers is just what the doctor ordered.

Chic Boutique Flowers are available at www.flowersdirect.co.uk.

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