SOURCE: Beaulieu of America

Beaulieu of America

April 13, 2011 08:35 ET

Beaulieu of America Creates the Softest, Healthiest Carpet Ever

DALTON, GA--(Marketwire - Apr 13, 2011) - Beaulieu of America, the nation's third largest carpet mill, has just created a new carpet line addressing the two top desires of carpet buyers: Ultra-softness and ultra-durability. Bliss HealthyTouch is the newest brainchild of this award-winning carpet specialist and will begin shipping to retailers coast-to-coast within the next 60 days.

The secret behind Beaulieu's super-soft sensation is its exclusive SoftSense fiber made by a special filament extrusion process that densely packs supple polyester fibers together for a buttery softness that's 20% softer than any other carpet, according to Beaulieu officials.

Ultra-softness is only half the story for Bliss HealthyTouch. Beaulieu also included its top proprietary features in this new carpet line: built-in Magic Fresh odor reducing treatment and Silver Release antimicrobial technology. Both are exclusive and help make the home and the indoor air feel cleaner and healthier.

Beaulieu says let your HealthyTouch carpet "do the work" for a clean, fresh smelling home with its Magic Fresh treatment. It's an all-natural and non-allergenic treatment similar to baking soda and bonded to the carpet fibers and carpet backing during the manufacturing process. This odor neutralizing treatment is self-renewing and lasts for the life of the carpet -- even after professional cleanings. It works by breaking down odor molecules from pets, cooking or smoking into harmless, odorless gases as they settle out of the air onto the carpet.

Silver Release is Beaulieu's exclusive antimicrobial carpet treatment that safely and naturally inhibits the growth of odor and stain-causing bacteria, mold and mildew. All Bliss HealthyTouch carpets have this unique feature. For centuries silver has been used in everything from water preservation to disease prevention. The silver ions on the Bliss HealthyTouch carpet fibers have been proven to inactivate microbes that come in contact with them for the life of the carpet.

Also included in Bliss HealthyTouch carpets are Beaulieu's Lifetime Stain Warranty and 3M Scotchgard Protector for ultra-durability and easy maintenance. Other warranties provide protection for wear, texture retention, fade resistance and manufacturing defects. Beaulieu is so confident that consumers will love their new Bliss HealthyTouch carpet that they are giving a "You'll love it or we'll take it back" guarantee.

To find the nearest Bliss dealer, consumers are urged to go to the dealer locator at

More room scenes available at Flickr

Contact Information

  • Contact:
    Patricia Flavin
    Sr. VP Marketing
    Beaulieu of America
    Email Contact