SOURCE: Beaulieu of America

Beaulieu of America

March 29, 2011 08:47 ET

Beaulieu of America Introduces Odor Neutralizing Carpet Collection

DALTON, GA--(Marketwire - March 29, 2011) - Beaulieu of America, the nation's third largest carpet mill, has introduced a carpet collection that looks great and smells even better, according to company officials. Called Bliss Magic Fresh, this wall-to-wall carpet has a built-in treatment that breaks down and reduces common household odors such as pet, cooking and smoking odors, continually.

Beaulieu developed the Magic Fresh formula for its carpets. They are the only carpets with this feature. It's made with all natural and non-allergenic ingredients similar to baking soda and bonded to carpet fibers and carpet backing during the manufacturing process. According to Beaulieu, their odor neutralizing treatment is self-renewing and lasts for the life of the carpet -- even after professional cleanings.

"The concern about odors in the home is a multi-billion dollar industry, from air fresheners to deodorizers to candles," observed Patricia Flavin, senior marketing vice-president for the company. "We created a way to let the carpet do all the work instead. Our Magic Fresh carpet clears the air for a cleaner, fresher indoor environment without ever having to lift a finger."

According to Beaulieu scientists, as odor-causing molecules drift through the air from your favorite fish fry or your uncle's cigar and settle on the carpeted floor, the Magic Fresh treatment on the carpet fibers breakdown the molecules into harmless, odorless gases.

The company routinely gets testimonials from satisfied homeowners, carpet installers and retailers reporting amazing odor eliminations -- even in freshly painted homes where paint fumes can be especially troublesome for some. Bliss Magic Fresh carpet is also quickly becoming a favorite with pet owners and owners of pet-friendly apartments.

Recent laboratory tests conducted by Testing Services, Inc. of Dalton, Georgia have proven the effectiveness of Beaulieu's Magic Fresh carpet treatment beyond the testimonials. Comparing treated and untreated samples of carpet, researchers found that the Magic Fresh-treated carpet reduced pet urine odor by 80.8% and cigarette odor by 90%.

"But don't take our word for it. Try it for yourself," says Flavin. The company has designed their new retail carpet displays with a built-in Magic Fresh tester so customers can smell for themselves the difference Magic Fresh can make. Bliss Magic Fresh retailers, as well as more information about Bliss carpets, can be found at

Contact Information

  • Contact:
    Patricia Flavin
    Sr. VP Marketing
    Beaulieu of America
    Email Contact


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