SOURCE: Beaulieu of America

Beaulieu of America

June 01, 2011 08:40 ET

Beaulieu of America Introduces the Ultimate Pet-Friendly Carpet

DALTON, GA--(Marketwire - Jun 1, 2011) - Officials at Beaulieu of America, the nation's third largest carpet mill, have solved an age-old dilemma of compatibility: Carpets and pets. "Until Bliss HealthyTouch carpet, a retailer or decorator might have advised a pet-owning customer to choose another floor covering," commented Patricia Flavin, senior vice-president of marketing at Beaulieu and an avid dog lover herself. "Now they can easily recommend carpeting."

The chief "pet-friendly" ingredient in HealthyTouch carpet is a built-in treatment called Magic Fresh. This all-natural, non-allergenic treatment, applied during the manufacturing process, reduces common household odors in the home. Made similar to baking soda and bonded to the carpet fibers and backing, Magic Fresh rids homes of a "doggy smell" or "cat smell" and helps keep the home fresh smelling for the life of the carpet. Magic Fresh is called "doggone amazing" because the carpet does the work of maintaining a fresh smelling home -- not air fresheners, deodorizers, or candles.

The company regularly receives testimonials like this one from a retailer: "One of my follow-up calls was to a customer who recently had Magic Fresh installed in her home. This woman has three indoor dogs and two rambunctious children. When you walked in the door you knew who and what lived there. It was stinky! I paid her a visit and sure enough the odors were gone. I am a firm believer in the Magic Fresh technology!"

All HealthyHome carpets have another special ingredient called Silver Release. "This is the only antimicrobial treatment available in carpet today," stated Ms. Flavin. "It inhibits the growth of odor and stain-causing bacteria, mold and mildew for the life of the carpet. That's good news because when you have pets and kids (she also has four boys) accidents are going to happen."

And when accidents do occur, HealthyTouch carpet also has a lifetime stain "no exclusions" warranty and 3M Scotchgard. That means with proper installation and maintenance, HealthyTouch carpet will keep its good looks and performance for years to come.

"Seventy-two percent of U.S. homes have a pet. With HealthyTouch carpet, they never have to give up the beauty, comfort, warmth and quiet of carpet," commented Ms. Flavin.

To find the nearest Bliss dealer, consumers are urged to go to the dealer locator at

Contact Information

  • Contact:
    Patricia Flavin
    Sr. VP Marketing
    Beaulieu of America
    Email Contact