June 24, 2008 05:00 ET Campaign For True Beauty

Beauty may be in the eye of the beholder, but what happens when the majority calls you ugly?

TORONTO, ONTARIO--(Marketwire - June 24, 2008) -

Editors Note: A photo is included with this press release. is an elite online members club with a strict ban on ugliness and will launch in Canada on June 24, 2008. With tremendously successful launches in over 15 countries, is already the US and Europe's most coveted online community. With interviews and coverage on The View, CNN, BBC, Good Morning America, and Inside Edition, to name a few, BeautifulPeople will launch this summer 2008 in Canada.

Deemed elitist and controversial by many, BeautifulPeople Network is a direct response to an honest, public demand. Sociological studies prove that every human being wants to be with someone they are attracted to. " is the only concept of its kind. It's extremely unique in that, within the site, there is a patented rating system, whereby members will vote on new applicants," explains Robert Hintze, founder of "It's up to the existing members of the opposite sex to decide whether or not you are beautiful enough to be part of this community."

Already, thousands of hopeful applicants have been logging on daily to find out if they have been deemed 'beautiful' by the tried and tested source. Brutal as it may sound, operates according to a highly democratic system to ensure its members have complete control over their thriving community. Hopefuls submit an application with a personal profile and photo and are voted on over the following 3 days.

Greg Hodge, Managing Director of viewed Canada as the ideal market to take BeautifulPeople Network to the next level. "Some of the world's most beautiful women have stemmed from Canadian soil. There are many gorgeous people in this country, but there are also many uglies. We'd like the former to apply!" blatantly states Hodge. "We simply and unashamedly exist so that beautiful people can meet other beautiful people, without the unwanted attention of those who are less attractive."

Statistics show that physical attractiveness is advantageous when looking for a potential partner. It has also been proven that it contributes towards success professionally, with attractive people making 25% more money than unattractive people. With this is mind, BP members benefit from a thriving professional networking element. BeautifulPeople members are also regularly approached by leading film Companies looking for talent and the site is utilized by the world's top model agencies. BeautifulPeople Network has select partnerships with leading businesses in the entertainment Industry giving all members the 'chance to be discovered'.

Hintze adds, "With existing mainstream sites finding beautiful people can be comparative to navigating the jungle --traipsing through numerous unattractive profiles. What we have done with has created an exotic game reserve separating the hippos from the cheetahs."

This fall on Slice(TM), catch Greg and Robert as cameras follow their journey in search of Canada's Beautiful People.

Robert Hintze, Greg Hodge and BeautifulPeople members are available for interviews upon request. Please contact


First launched in Denmark in 2002, is an online social networking site of elite and exclusively beautiful people. BeautifulPeople Network was founded for the purpose of creating personal and professional relationships between people who stand out from the majority due to their attractive appearance and personal qualities. Since its inception, BeautifulPeople Network has had resounding success in 16 countries around the world. Connect to

Contact Information

  • For media inquiries contact:
    Lotus Leaf Communications
    Julia Che
    (416) 928-1978
    Lotus Leaf Communications
    Vivian Kaszas
    (416) 928-1978


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