SOURCE: MarketLive


February 24, 2010 14:10 ET

Beauty Brands Selects MarketLive for New eCommerce Website

MarketLive's Long-Term Partnership Approach, Deep Industry Experience, and Strategic Consulting Capabilities Give eCommerce Leader Edge Over Other Vendors

PETALUMA, CA--(Marketwire - February 24, 2010) -  MarketLive, Inc., a leading eCommerce software and service provider for midsized specialty retailers, today announced that Beauty Brands (, the revolutionary salon-spa-superstore concept retailer, has selected MarketLive to build its first eCommerce website. After an extensive RFP process that included four main competitors, Beauty Brands selected MarketLive because of the company's long-term, collaborative partnership approach, proven success in the beauty industry, flexible eCommerce platform and knowledgeable strategic consulting expertise.

Built on the MarketLive v5.7 Intelligent Commerce Platform, the new site will allow Beauty Brands to increase revenues by selling its products online for the first time. The company will enhance customer loyalty and increase its business by consistently representing their unique brand online and in their locations. 

"Since this is our first foray into the online sales channel, it was important that we selected an industry leader that understands our business and could become a long-term partner to help us build and manage a first-class eCommerce business," said Mark Lopez, Director of eCommerce for Beauty Brands. "Based on our extensive selection process, we are confident that MarketLive is the best company to help us succeed in eCommerce, while we continue to build our brand."

The MarketLive v5.7 Intelligent Commerce platform combines powerful eCommerce software, highly reliable and scalable IT infrastructure, and the ability to easily integrate third-party and custom-built features. The platform also includes the MarketLive Intelligent Marketing and Merchandising (IMM) Suite, a set of integrated segmentation, personalization, alerting, email, and search engine optimization (SEO) technologies that attract the right customers and reach individual shoppers with relevant emails and offers.

"We've established a deep expertise in growing eCommerce businesses in the health and beauty vertical market segment, and we look forward to applying this experience to help Beauty Brands grow both online and offline," said Mark Pierce, Chief Executive Officer. "We welcome Beauty Brands to our family of retailers and look forward to working with them as they launch their brand online."

About MarketLive
Since 1995, MarketLive, Inc. ( has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Bon-Ton Stores, Sports Chalet, Vanity Shops, Gaiam, Helzberg, and Party City, ArmaniExchange and many others.

About Beauty Brands
Founded in 1995, Beauty Brands is a revolutionary concept in the beauty industry, combining a full-service salon and spa with a retail superstore. Beauty Brands' array of services includes haircuts, highlights, texturizing, manicures, pedicures, facials, massage therapy, hair removal services and more. In addition, each Beauty Brands location offers more than 10,000 salon-exclusive products. Headquartered in Kansas City, Mo., Beauty Brands operates 52 locations in Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Missouri, Nebraska, North Carolina, Oklahoma and Texas. For more information, please visit

Contact Information

  • Contact:
    Kelli Tejada
    MarketLive, Inc.
    Email Contact