SOURCE: Bluewolf


September 24, 2010 10:07 ET

Beazer Homes Selected for CRM Magazine's CRM Elite Award

Consulting Firm Bluewolf Implements Salesforce CRM and Contact Center Solution to Achieve Agile Business Transformation

NEW YORK CITY, NY--(Marketwire - September 24, 2010) -  Beazer Homes USA was selected for CRM magazine's CRM Elite Award, for its sales contact center built atop Salesforce CRM by Bluewolf, a leading agile and Salesforce CRM consulting firm. An Atlanta-based national home builder, Beazer Homes has active communities in 16 states across the U.S. and is one of the top 10 home builders nationwide.

As a result of working with Bluewolf, Beazer Homes now has a new solution that improves customer management with its robust capabilities as well as provides a user-friendly interface to fuel its adoption by users. With's technology and Bluewolf's agile transformation services, Beazer can capture and centralize data on potential and existing home buyers, realtors and other partners, and enhance sales performance management through easily accessible analytics and reporting. 

"We are thrilled to be recognized by CRM Magazine for our innovative use of salesforce technology and Bluewolf's consulting services, that enabled us to improve our operations and move ahead with our business," said Joe Harris, Director of IT, Beazer Homes USA. "With its support, Beazer has customized Salesforce CRM to allow its users to concentrate on customers that have a higher probability of purchasing a home."

With its ninth annual CRM Market Awards, CRM magazine honors the vendors, consultants, and end-user companies that focus on customer relationships and the customer experience. Recipients were determined through an extensive three-month process and a proprietary rating formula.

Beazer Homes made a courageous decision to replace its outdated CRM system with Salesforce CRM, despite the bleak home-buying climate, in order to be well positioned for an economic recovery. Beazer partnered with Bluewolf to guide the implementation from end-to-end, encompassing business process refinement, configuration, custom development, and integration support.

In addition to the traditional sales process management, Bluewolf created unique functionality to provide Beazer sales representatives with an income calculator to estimate earnings through new home sales. Bluewolf Beyond, a managed service program for Salesforce CRM, now provides Beazer with continuous, proactive enhancements to the solution.

About CRM Magazine

CRM Magazine is the leading publication of the customer relationship management industry, covering sales, marketing, customer service and strategy. The magazine also administers and hosts the annual CRM Evolution conference. 

About Bluewolf

Bluewolf is a global pack of experts committed to partnering with clients to achieve agile business transformation. Only Bluewolf can bring 10 years of best practices to every project and guarantee its success. Bluewolf is distinctly positioned between classic management consultants and breakthrough technical designers. Its world-class portfolio proves the company's ability to match its agile methodology with unparalleled vision. From demand generation to close, from channel effectiveness to customer care, to IT staffing and remote managed services, the company helps clients attain efficient, responsible business performance gaining the label of tomorrow's business standard.

Bluewolf clients include Marquis Jets, QlikTech, Time Warner Cable, ADP, Chevron and more. For more information, visit To view client success stories, visit Join the conversation on Bluewolf Twitter and Bluewolf Facebook.