SOURCE: Bebida Beverage Company

January 28, 2010 09:00 ET

BeBevCo and Koma Unwind Daytona Bound With Earnhardt

MOORESVILLE, NC--(Marketwire - January 28, 2010) -  BeBevCo (PINKSHEETS: BBDA) has announced that they again have taken their brand building efforts ahead of the competition with a new marketing partnership. Koma Unwind Chillaxation Drink ™ will be the primary sponsor of the #01 Chevy Silverado in the 2010 NASCAR Camping World Truck Series, a full scale marketing agenda that is unrivaled by any other beverage in the relaxation category. The DRM (Daisy Ramirez Motorsports) team will make its debut at the globally celebrated Daytona International Speedway, with an equally famous last name, Earnhardt. Kerry Earnhardt, the oldest son of the 7 time NASCAR champion Dale Earnhardt and brother of Dale Earnhardt Jr., will pilot the DRM Chevy in the Nextera Energy 250 February 12.

Earnhardt, a former pole winner at Daytona in the truck series, has also competed in the top 3 tiers (Camping World Trucks, Nationwide, Sprint Cup) of NASCAR for several years. "DRM had an open seat for Daytona, seeing as how our development driver was not yet approved for the 2.5 mile superspeedway, so we went looking for a reputable seasoned driver who would give us a shot at a good run," said interim competition director/BeBevCo CEO Brian Weber. "The other pieces are falling into place as well, and the team has quality equipment and staff in place to put forth a great effort."

"Even for those who are not familiar with racing, the name Earnhardt means something, and when we were introduced to Kerry we all hit it off. He is a great guy, a talented driver, and someone who we feel will represent our brands perfectly," added COO Daisy Ramirez. "We are finding a great balance of our desire to really perform well with this team, along with using it responsibly and completely to promote and build our brands."

"Taking over the driving duties at Martinsville in March will be three time winner in 2009 in the ASALMS series Dillon Oliver. Oliver, with over 80 victories at only 20 years old, will try catching up over the remaining 23 races for the 2010 Rookie of the year award. With Oliver's dedication to our brands in 2009 it is the perfect fit as both the Koma Unwind Brand and his brand grow together into the future," adds Brian Weber. HardcoreRaceFans.com spent some time at the DRM shop and has produced a video that is available at the link below.

BeBevCo (Bebida Beverages Company) develops, manufactures and markets several beverages including: Piranha Water, Guppy Water, Koma Unwind & Koma Unwind Sugar-free Chillaxation Drink ™ and "Koma Chillaxation Shot™" Shot. Potencia Energy Drink and Potencia BLAST energy Shot.