SOURCE: Bebida Beverage Company

November 02, 2009 11:22 ET

Bebida Beverages Enjoys National Exposure With Park in Talladega

MOORESVILLE, NC--(Marketwire - November 2, 2009) - The weekend's NASCAR Camping World Truck event at the Talladega Super Speedway was a bittersweet success for Bebida Beverage Company (PINKSHEETS: BBDA) and their Koma Unwind brand. The #02 Koma Unwind Corrie Stott racing Chevy ran in the top 20 for the majority of the day, but with 22 laps remaining the engine expired, ending the team's efforts for the weekend. From a marketing standpoint the weekend was rather successful. The Koma Unwind brand received outstanding media coverage with Steve Park behind the wheel. Park has had a successful career in NASCAR that began with him being handpicked by the late Dale Earnhardt Sr. to drive for his team in the NASCAR Nationwide Series (the Busch series).

The Koma Unwind truck was featured on the Speed Channel "spotlight" before the race began, and was televised several times during the race. With Park losing a lap and then regaining it under caution as the "lucky dog" 3 times throughout the race the Koma Unwind Chevy was shown on television several times. This amount of air time for the brand name surpassed any type of national exposure that could have been achieved without the lofty cost of a standard television spot.

Although Park's efforts came to a halt with 22 laps remaining when the engine expired, the team had a solid weekend. "From a racing aspect we would have liked for the engine to stay together for another 16 laps, the crew did a great job improving the truck throughout the day and with a little bit of luck we could have come home with a top 15 finish," stated CEO Brian Weber. "On the bright side, our Koma Unwind brand received a tremendous amount of coverage, which is yet another great step forward in our marketing and branding effort. Building brand recognition is a giant part of this industry, and we are certainly on the right path to significantly establishing our company's place in the industry, and in turn, raising shareholder value."

POTENCIA Energy Drink is a 3-year-old Latin energy drink. POTENCIA is made with real fruit concentrate that is imported from Mexico and Central America. Potencia was developed for Latinos but enjoyed by everyone! Potencia also offers a berry flavored 2 oz. energy shot, accurately named Potencia Blast!

Bebida Beverages Co. is the maker and developer of several beverages including: Piranha Water, Guppy Water, Koma Unwind (Relaxation Beverage) and Koma Shot.

Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

Contact Information