SOURCE: Bebida Beverage Company

June 08, 2009 10:32 ET

Bebida Beverages' "Piranha Water" Renews MMA Dan "The Outlaw" Hardy!

MOORESVILLE, NC--(Marketwire - June 8, 2009) - Bebida Beverages Company (PINKSHEETS: BBDA) CEO Brian Weber announced today the negotiations are over with the renewal of a sponsorship deal with MMA fighter Dan "The Outlaw" Hardy. "Bebida Beverages and its Piranha Water Brand will adorn the fighter's trunks at this week's UFC 99 in Cologne, Germany," said Brian Weber. This sponsorship is being renewed for the sake of continuing brand building for both Dan "The Outlaw" Hardy and our Piranha Brand. "There were some concerns as the former owners of Bebida used this MMA vehicle to raise shareholder loyalty and share value, we on the other hand want to use this Dan Hardy model to continue where they left off by adding marketing leveraging items, such as tee shirts, hats, bandanas and a whole host of Items that will be available at future fights as well as our online store soon to open," added Brian. "We cannot and will not do any promotions or marketing for any of our brands unless there is a return on investment that is measurable. When you're just building hype to sell shares it's easier than when you actually have to sell products!" said VP Daisy Ramirez.

"We are very excited to have renewed our agreement with Bebida Beverages and the Piranha Water brand through the fall," said manager Tony McDonagh. "We are also excited in the direction the new CEO has in mind for the future of a working agreement and we look forward to meeting in person with Brian and Daisy Ramirez in Las Vegas later in August. In the meantime both camps are working on a range of new Piranha logo based designs for Hardy wear, including tees and bandanas for joint promotion and retail sales."

The 'Party Hardy' tour bus to UFC 99 will be rolling this week on its way to the big fight at UFC 99 in Cologne, Germany when Dan faces his 3rd UFC match to face Marco 'The Irish Hand Grenade' Davis and where Dan will sign 50 of the original Piranha bandanas that will be shipped to Bebida in NC for a competition giveaway in July. Check for news of this throughout July at the Bebida Beverage website.

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