SOURCE: Chick-fil-A

August 23, 2006 07:00 ET

Beckley's First Stand-Alone Chick-fil-A Restaurant Opening Aug. 24; First 100 Adults in Line to Win Free Chick-fil-A Food for a Year

New Location is Fourth Stand-Alone Chick-fil-A Restaurant in West Virginia

BECKLEY, WV -- (MARKET WIRE) -- August 23, 2006 -- Beckley's first stand-alone Chick-fil-A restaurant, complete with drive-thru service, an indoor playground and a full breakfast menu, will open Aug. 24, when $26,000 in free Chick-fil-A food will be given away to the first 100 adults in line that morning.

A one-year supply of free Chick-fil-A® Combo Meals (52 coupons) will be given away to each of the first 100 adults, age 18 and older with identification, at the new stand-alone restaurant at 1300 N. Eisenhower Dr. The line can begin forming up to 24 hours prior to the opening, with the prizes being awarded on Aug. 24 between 6 a.m. and 6:30 a.m. The restaurant will open at 6:30 a.m.

"We've given away more than $3.5 million in free Chick-fil-A food since we launched the 'First 100 Fans' promotion in 2003 to celebrate each grand opening," said Chick-fil-A, Inc. President Dan Cathy, son of the chain's founder Truett Cathy. "It's our way of thanking our raving fans who have supported Chick-fil-A and who continue to show their devotion by camping out in all kinds of weather conditions year-round, all across the country."

With overnight campers often arriving as early as 24 hours in advance and coming from hours away, the parking lot fills with tents, lawn chairs, and TVs while the crowd enjoys entertainment, games, food and even a midnight Chick-fil-A Icedream® party. "It becomes a big overnight tailgating party," said Cathy, who has camped out at more than 50 of the openings.

Beckley native Richard Jarrell has been selected as the franchised Operator of the new Chick-fil-A restaurant. His wife Beth, also born and raised in Beckley, will function as the unit marketing director and office manager for the new restaurant. Jarrell, who is relocating from the stand-alone Chick-fil-A restaurant in Chantilly, Va. where he was an Operator for nearly 7 years, is eager to reconnect with the Beckley community.

"I'm very excited and honored to be selected to open Beckley's first stand-alone Chick-fil-A," Jarrell said. "What better way to return to my roots than to provide Chick-fil-A's freshly prepared food and 'my pleasure' customer service to family, friends and customers."

The interior warm colors and wood accents of the new Beckley Chick-fil-A location create a casual dining atmosphere, along with the conveniences of a drive-thru and indoor playground. The restaurant is open Monday through Saturday from 6:30 a.m. to 10 p.m. and is closed on Sunday.

The new restaurant seats 154 people and marks the fourth stand-alone Chick-fil-A restaurant built in West Virginia. With all four restaurants opening within a two-year period, the other three locations are in Martinsburg, Barboursville and Morgantown. There are also seven mall locations throughout the state.

Chick-fil-A founder Truett Cathy is marking several milestones this year, including the 60th year anniversary of the opening of his first restaurant, the Dwarf Grill® in Hapeville, Ga., from which the Chick-fil-A chain was launched. Also, the third generation entered the Chick-fil-A business with Cathy's grandson becoming a restaurant Operator in St. Petersburg, Fla. in January.

Chick-fil-A is the nation's second-largest quick-service chicken restaurant chain with more than 1,250 restaurants in 37 states and Washington D.C. The company reported 2005 system-wide sales of more than $1.975 billion, resulting in a 13.1 percent increase over 2004 figures and a positive 5.87 percent same-store sales performance. The chain expects to add more than 72 locations in 2006, including 61 stand-alone restaurants. For more information, visit www.chick-fil-a.com or www.chick-fil-apressroom.com.

Contact Information

  • Contact:
    Brenda Green
    Chick-fil-A, Inc.
    Email Contact
    404-765-8064

    Julie Bowcutt
    CP Communications Inc.
    Email Contact
    770-789-8973 (cell)