SOURCE: Become.com

October 11, 2006 08:01 ET

Become.com Redesigns Site, Adds Features to Take Online Shopping to the Next Level; 'We Want to Be Your First Stop for Online Shopping,' CEO says

MOUNTAIN VIEW, CA -- (MARKET WIRE) -- October 11, 2006 -- Become.com, the only vertical search engine to combine product-focused Web search with comparison shopping, has launched a redesigned site to make it even easier for consumers to find exactly the product information they need and the items they want. The company is showcasing their new look at the Digital Life Consumer Technology Show October 12-15 at New York's Javits Center in the "Innovators Pavilion" (booth 436).

"We are excited to launch our new site which more tightly integrates relevant product research with comparison shopping to make it faster and easier for consumers to research, find and buy the right product at the right price," said Become.com Founder and CEO Michael Yang. "Every month more and more consumers are using Become.com and we expect this growth to accelerate as we head into this holiday shopping season which will be our biggest quarter yet."

Redesigned Site Enhances the Online Shopping Experience

Consumer research released by Become.com last week showed that when tested head to head against Google, users preferred Become.com's shopping search results by a 55% to 45% margin. Become.com expects that by rolling out this redesign and other shopping innovations to further widen that gap. Visitors to Become.com's new home page are greeted by a side-by-side presentation of product research and shopping content as well as an assortment of popular products. When they click on any product or enter their own product request into the prominent yellow "What are you shopping for" box, consumers instantly obtain detailed product research and shopping information to enhance their buying decisions.

On Become.com's product research results pages, consumers will see innovative features including Search Zoom, which allows users to focus results according to their preferences such as product reviews, buying guides or discussion forums. Irrelevant and spam results are minimized thanks to Become.com's advanced AIR ™ search technology which scours four billion web pages to find only the most relevant information from across the web.

On shopping results pages, consumers can view up to 20 products at a time, save their favorites for another visit, and sort products by a wide range of features from size and price, to specifics such as color and style. For example, a customer seeking a man's large red v-neck sweater would be able to drill down to find exactly the style and features desired. Other cutting-edge shopping features include providing tax and shipping information and a Nearby Stores locator for those who want to try or buy in person.

Yang added: "With our over 5000 merchants and 20 million products and advanced ranking technology, Become.com aims to help consumers quickly get all the information they need to buy the products they want. We want to be the first place consumers turn to for online shopping."

To view Become's new home page and other features, go to www.become.com.

About Become.com

Become.com is a powerful search engine and comparison shopping service. Founded by industry pioneers Michael Yang and Yeogirl Yun, creators of MySimon, Become.com helps people make better buying decisions and purchases online. Become.com searches over four billion web pages and uses its patent-pending AIR™ (Affinity Index Ranking) search technology to provide the Internet's most useful product reviews and guides, and then makes it easy to find and buy products from brand name retailers at the best prices. With over 20 million products from 5000 merchants, Become.com provides the Web's most robust and easy to use combination of relevant product research and comparison shopping. Please visit us at www.become.com.

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