SOURCE: Tealeaf

August 11, 2008 08:01 ET

Become.com Sees Through Its Customers' Eyes With Tealeaf

Tealeaf Helps Become.com Optimize the Online Customer Experience for the Back to School Season

SAN FRANCISCO, CA--(Marketwire - August 11, 2008) - Tealeaf®, the leader in online Customer Experience Management (CEM), today announced that Become.com, the Web's fastest-growing site for comparison shopping, is using Tealeaf's CX Customer Behavior Analysis Suite™ to observe the online experience of their customers, gain new insight into customer behavior and use that information to deliver an optimized experience. During the average shopping search, Become.com customers typically remain on a results page for a very short time, making it all the more important the experience they are delivered is as effective as possible -- especially important as the company gears up for the back to school season.

With 10 million users per month and over 25 million products, including calculators, backpacks, and much more, Become.com is the number one destination for comparison shopping. Consumers are able to find what they need at the best price and then complete their transaction directly through the vendor of their choice. Using Tealeaf to understand how customers shop and which factors they find most important -- price, features, source -- will allow Become.com to make the process richer and even easier by giving consumers the information they want, when they want it.

"We are excited to partner with Tealeaf to get an unprecedented insight into the user experience that will improve our business," said Arjun Jayaram, vice president of engineering, Become.com. The new insight from Tealeaf will also help Become.com expand and further monetize its Trusted Merchant Program, resulting in improved business results. Merchants displaying the Trusted Merchant seal have a history of providing a positive customer experience and meet Become.com's merchant certification criteria, offering consumers peace of mind when making a vendor selection.

"There is a monumental shift occurring in the way that consumers shop online. Today, purchases often begin with a search. This brings incredible new power to the consumer who has a multitude of options only a few clicks away," said Geoff Galat, vice president of marketing and product strategy, Tealeaf. "Become.com, by focusing on the customer experience during this search, will be in a position to help advance the overall online shopping experience."

About Become.com

Become.com is a powerful search engine and comparison shopping service. Founded by industry pioneers Michael Yang and Yeogirl Yun, creators of MySimon, Become.com helps people make better buying decisions and purchases online. Become.com searches over 5.6 billion web pages and uses its patent-pending AIR™ (Affinity Index Ranking) search technology to provide the Internet's most useful product reviews and guides, and then makes it easy to find and buy products from brand name retailers at the best prices. With over 25 million products from 5000 merchants, Become.com provides the Web's most robust and easy to use combination of relevant product research and comparison shopping. Please visit us at www.become.com.

About Tealeaf

Tealeaf is the leading provider of online customer experience management solutions and the unchallenged leader in customer behavior analysis. Tealeaf's CEM solutions include both a customer behavior analysis suite and customer service optimization suite. For organizations that are making customer experience a top priority, these solutions provide unprecedented enterprise-wide visibility into every visitor's unique online interactions for ongoing analysis and web site optimization. Online executive stakeholders from ebusiness and IT to customer service and compliance are leveraging Tealeaf to build a customer experience management competency across the organization. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately held. For more information, visit www.tealeaf.com.

© Copyright 2008 TeaLeaf Technology, Inc. All rights reserved. Tealeaf, the Tealeaf word and design mark, VIA and Visibility.Insight.Answers are registered trademarks of TeaLeaf Technology, Inc. in the United States and other countries.Tealeaf CX, Tealeaf cxView, Tealeaf cxImpact, Tealeaf cxReveal, Tealeaf cxVerify, Tealeaf cxConnect and Tealeaf's CX Customer Behavior Analysis Suite are all trademarks of TeaLeaf Technology, Inc. All other trademarks or service marks are the property of their respective holders and are hereby acknowledged.

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