SOURCE: Bedgear Performance Bedding

Performance Bedding, Bedding

October 21, 2015 09:00 ET

Bedgear Performance Bedding Teams up With the Brick® to Lend Support to Breakfast for Learning

Partnership Brings Together Essentials to Focus on Sleep & Nutrition

FARMINGDALE, NY--(Marketwired - October 21, 2015) - Bedgear Performance Bedding has teamed up with The Brick to give back to the community through improving the lives of Canadian children. The Brick will donate 2% of all sales of the new BG-X by bedgear youth performance pillow collection to help further support Breakfast for Learning funded student nutrition programs across Canada. The highly anticipated launch of BG-X by bedgear is the first pillow specifically designed for kids to cradle a child's spine, neck and head to ensure restful and deep sleep every night.

One in six children face hunger every year in Canada. Breakfast for Learning is dedicated to providing schools with support to sustain meal programs that feed hungry kids in over 1650 schools. Preventing kids from attending school hungry and ensuring they get the proper nutrition helps them stay focused at school rather than on their next meal so they can have a better chance at future success. "Breakfast for Learning is delighted that The Brick and bedgear have teamed up to support student nutrition programs across Canada," says Samantha David, Executive Director, Breakfast for Learning. "Their support will continue to provide hungry students with healthy meals and snacks, which will improve their ability to learn and thrive in the classroom."

"With the launch of BG-X by bedgear, shoppers at The Brick can proudly purchase performance bedding products that create a personalized fit for every member of the family, while contributing to helping children get the food they need to stay focused and develop their skills in and beyond the classroom. Through our Sleep Fuel Foundation we are proud to support non-profit organizations committed to enhancing the quality of lives of the next generation by providing them with the three essentials to life -- food, water and sleep," says Eugene Alletto, Founder & CEO of bedgear. "At The Brick, we're actively engaged every day, working with bedgear to get our customers a better night's sleep and more recovery out of the time they spend in bed. Bedgear's support to The Brick in helping Breakfast for Learning is an ideal collaboration to get kids all the essentials to their success," says Steve Carella, Buyer, The Brick.

About bedgear® Performance Bedding

Founded in 2009, bedgear pioneered the category of performance bedding essentials, disrupting the traditional white goods industry and revitalizing specialty retail. Creating differentiated products built on our patent-pending sales process to fit your sleep position and body frame, bedgear is evolving the way people look at sleep into a focus on recovery. Bedgear is dedicated to giving back to the community and ensuring that children and youth are well informed about sleep deprivation and how it affects success levels. In 2012, bedgear launched the Sleep Fuel Foundation, a non-for-profit interactive program dedicated to inspiring students on the power of sleep to achieve their goals. You can't cheat sleep -- but you can get more recovery out of the time you spend in bed. Sleep Fuels Everything! Visit

About Breakfast for Learning

Breakfast for Learning is committed to helping children across Canada realize their full potential in life by ensuring that all children attend school well-nourished and ready to learn. As Canada's first charity focused on child nutrition, Breakfast for Learning has been supporting school based nutrition programs in every province and territory for 23 years. During the 2015/16 school year, Breakfast for Learning funded 1,887 breakfast, lunch and snack programs, supporting 238,853 children with more than 40 million nourishing meals and snacks. Since 1992, Breakfast for Learning has helped 3.8 million children enjoy over 594 million healthy meals and snacks. For more information or to donate, please visit

About The Brick

Focused on Saving You More, The Brick is Canada's largest retailer of furniture, appliances, mattresses and electronics. With 220 stores and more than 5,000 employees across the country, The Brick is proud to be part of your community. The Brick is working with Breakfast for Learning to further its goal of Helping to Improve the Lives of Children, Brick by Brick®.

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