SOURCE: Nicolet National Bank

February 20, 2006 12:59 ET

Beer, Brats and, Buff?

Health Risk Assessments Invalidate Green Bay "Urban Myth"

GREEN BAY, WI -- (MARKET WIRE) -- February 20, 2006 --Known more for hard partying than hard bodies, CEOs and business owners around Green Bay scored better on their recent Health Risk Assessments (HRA) than anyone would have guessed!

As part of its annual Health and Employee Benefits Study©, Nicolet National Bank of Green Bay offered free Health Risk Assessments to 600 CEOs and Business Owners.

The Health Risk Assessments provided an interesting snapshot of the health of the business community in The Land of Beer, Brats and Cheese: 35% of the CEOs who tested scored in the "Awesome" category; 25% scored in the "Decent" category; 16% were at the "OK" level.

4% were "Not So Good" and 20% in "High Risk."

No CEO scored in the "Extreme Risk" category, but several executives had their eyes opened from a HRA that featured instant reporting of individual and aggregate scores. Out of 100 possible points, Green Bay's average score was 72 (National average: 74).

"All in all, Green Bay scored well," said Dr. Phil Hagen, Medical Director of Mayo Clinic Health Management Resources. "Only 5% smoke, average Cholesterol is 201 and 63% scored very well with their weight." Hagen was Key Note Speaker for The Nicolet Bank Business Pulse© breakfast -- where results of the 2006 Health and Employee Benefits Study© were released to Business Leaders.

Assessment Highlights: 62% scored Awesome with their Blood Pressure; 67% were Awesome with their Glucose; 51% Awesome with Total Cholesterol.

29% were Awesome with their Body Fat Percentage; 31% Awesome with their LDL; 42% Awesome re: HDL; 24% Awesome re: Cholesterol/HDL Ratio; 38% Awesome re: Triglycerides.

"Awesome alright, but we don't need to be thumping our chests over good scores," said Sandy Mathy, president ButlerandCo.com. "Business owners need to focus on those risks at the bottom, and learn how all these co-morbidities affect our business, and our employees. We can plan much better with this kind of data on our corporate dashboard."

Mike Daniels, executive vice president Nicolet National Bank, decided to offer free Health Risk Assessments to The Business Pulse© members because "healthcare is important to our customers and we take that to heart. We take it personally."

The 700-hundred-plus-dollar assessment includes testing, immediate reporting, plus a copy of Dr. Hagen's book: "Mayo Clinic Guide to Self Care."

"I'm normally a skeptic," Hagen told a reporter from The Green Bay Press Gazette, "but the information is coming in that shows there's a payback."

"And that's what a good community bank does," Daniels said. "Help customers get payback."

The Nicolet Bank Business Pulse© is a quarterly study of 600 CEOs and Business Owners in Wisconsin. For a copy of the 2006 Health and Employee Benefit Study contact: info@intellectualmarketing.com

Contact Information

  • Media Contact:
    Michael Bina
    920-362-5757