SOURCE: Maxifier


May 14, 2015 06:00 ET

Beliefnet Achieves 38% Viewability Improvement With Maxifier

NEW YORK, NY--(Marketwired - May 14, 2015) - Maxifier, the global leader in total performance optimization, today announced that Beliefnet, a provider of inspirational editorial and video content online, has seen a significant uplift in viewability via its ADMAX platform to optimize in-view rates while using the insights to develop its site to improve overall viewability. 

In one month, by optimizing in-view rates, Beliefnet achieved an average increase of 38 percent for those targeted campaigns. In addition, they have been working with Maxifier to generate performance information from the platform to identify ad units that were delivering low in-view rates. Since the beginning of the year, 70 low performing ad units have been identified and this insight has been used to address these issues by helping inform site redesign as well as mobile optimization to improve overall viewability rates across their site.

"As a metric, viewability is becoming increasingly important for our advertisers," said Peter Beznoska, Director of Business Development & Advertising Operations at "Working with Maxifier, we are able to review all our campaign activity in remarkable breadth to inform both our optimization strategy and site design so we can deliver to our advertisers the best in-view rates possible and a truly premium experience.

In delivering a defined audience and unique content, coupled with strong improvements in viewability across all platforms and devices, Beliefnet provides just the kind of safe environment that marketers want their campaigns to run on, making it even more attractive and valuable to advertisers. 

"Today, publishers need to be taking full advantage of their investment in viewability and deriving maximum value from the data it provides," said Maxifier CEO Denise Colella. "Beliefnet is certainly doing this by using our platform to drive optimization towards a viewability goal while improving overall site viewability by employing the insights it is generating." 

About Maxifier
Maxifier is the global leader in total performance optimization, enabling premium publishers and media companies to unlock and maximize the value of their inventory. Maxifier's ADMAX technology is specifically designed to optimize around premium, high-value inventory, bringing visibility, control, transparency, and viewability to the often cumbersome process of campaign optimization. The ADMAX suite reduces the time ad operations teams spend on optimization so they can focus on higher yields, increasing revenue, and securing a greater proportion of future media budgets. With offices in the U.S., UK, Japan, and Russia, Maxifier analyzes 500 billion impressions annually to drive premium inventory and optimization for more than 44,000 campaigns for leading publishers and media companies.

About Beliefnet
Beliefnet, a property of BN Media, LLC, is the most comprehensive online resource for inspiration and spirituality. With a mission to help people find and walk a spiritual path that instills comfort, hope, strength and happiness for people who are exploring their own faith or are curious about others. Beliefnet is the leading source of spiritual information presented without a defined editorial point-of-view. Whether you're looking for spirituality, health and wellness, entertainment or more, Beliefnet has something for everyone.

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