SOURCE: Critical Media

December 06, 2010 10:18 ET

Believe It or Not! Ripley Entertainment Chooses Critical Media to Handle Media Monitoring of Global Properties

Cite Scalability of Critical Mention Platform, High-Resolution Video Options and Ease of Use as Reasons for Their Choice

NEW YORK, NY--(Marketwire - December 6, 2010) - Critical Mention, a division of Critical Media, today announced that Ripley Entertainment will be using its industry-leading broadcast intelligence platform to monitor media relations tied to their 85 attractions from all of their 12 brands now operating in 11 countries.

Ripley Entertainment joins 600-plus other customers, including some of the world's largest brands, who will be able to search the platform's broadcast database. Critical Mention ingests and indexes in real-time more than 27 hours of broadcast media every 60 seconds, more than YouTube does at the same time.

"Every single word spoken in broadcast media is vitally important for brand management, especially for Ripley Entertainment, one of the world's most recognized and beloved brands," said Critical Media CEO Sean Morgan. "We are ecstatic that they have recognized our platform and its unmatched scope of searchable content as the best solution for their media monitoring."

Ripley Entertainment will rely on Critical Mention to monitor the Believe It or Not! brand and chatter surrounding their national and international attractions, everything from Ripley's Museums and Aquariums to Ripley's Believe It or Not! Annuals and the Great Wolf Lodge, a 406-room, all-suite indoor waterpark resort in Niagara Falls.

"Being an attractions company, we are not in the media constantly; but, when we run our promotions and events, we are national news," said Ripley Entertainment's VP of Communications Tim O'Brien. "We found the flexibility of the Critical Mention platform accommodating to our needs, and the ability to download high-resolution videos within minutes of airing will super-charge our media efforts."

Critical Mention continues to rapidly develop as the world's largest capturer of broadcast media, first with the unveiling of CriticalTV 4.0 -- bringing powerful features such as on-the-fly video editing, share of voice measurement, and customized alerts -- and the addition of the top 50 domestic radio stations as fully-searchable media in real-time.

About Critical Media
Critical Media Inc. is the leading real-time broadcast media capture, search, syndication and information services provider. The company is comprised of three divisions: Critical Mention™, the company's dynamic real-time business intelligence platform, is utilized by 25 percent of the Fortune 100, ClipSyndicate™ is the world's largest repository of fully searchable authoritative video news and information, and Syndicaster™ takes all of the complexity out of distributing and monetizing video assets on the Web. Critical Media was founded in 2002 and is headquartered in New York City. For more information please visit www.critical-media.com. Critical Media, ClipSyndicate and Syndicaster are trademarks of Critical Mention, Inc.

About Ripley Entertainment Inc.
Ripley Entertainment Inc. (www.ripleys.com), keepers of the venerable Ripley's Believe It or Not! brand, is a global leader in location-based entertainment, entertaining more than 13 million annually at its 85 attractions in 11 countries. In addition to its 31 Believe It or Not! Odditoriums, the Orlando, Florida-based company has publishing, licensing and broadcast divisions, best-selling books and the popular syndicated cartoon strip, Ripley's Believe It or Not!, that still runs daily in 42 countries. Ripley Entertainment is a Jim Pattison Company, the third-largest privately held company in Canada.