SOURCE: HelloWorld

HelloWorld

February 10, 2014 09:00 ET

Belk Partners With HelloWorld to Offer Brides-to-Be Their Dream Wedding With a $20,000 Grand Prize and Private Concert With Edwin McCain

Share Your Love Story Campaign Serves as the 2014 Kick Off to Belk's Year of Modern. Southern. Music.

PLEASANT RIDGE, MI--(Marketwired - Feb 10, 2014) - Belk, Inc., the southern retail department store and online retailer, is utilizing the rich engagement platform of digital firm HelloWorld, Inc. (formerly ePrize) to engage customers in a year-long celebration of Modern. Southern. Music.

Through February 28, participants are invited to share their love story with a photo for the chance to win a $20,000 event. Belk has partnered with Grammy-winning singer songwriter Edwin McCain who will perform a private concert at the grand prize event. In addition, seven participants will be chosen to win a $100 Belk gift card.

Share Your Love Story can be accessed via mobile, Facebook or the web. Participants register and then are asked to submit a photo and short description of the love story depicted in it to be uploaded into the photo gallery. Photos can be selected from Instagram, Facebook, Flickr, or a mobile camera roll for quick uploading. Once submitted, participants are incentivized to share their entry on Twitter or via email to receive an additional entrance into the sweepstakes.

Along with Share Your Love Story, Belk plans to launch other multi-channel programs to promote its Modern. Southern. Music. campaign. This yearlong campaign pays homage to the roots of music, as well as today's hottest hits, and its influence on the southern lifestyle.

The retailer strives to create lifelong relationships with customers through various lifestyle expressions, and music has proven to be a key component in this initiative. "Music is central to the southern lifestyle, and has a strong influence on fashion," said Jon Pollack, Belk's executive vice president of marketing, sales promotion and eCommerce. "This campaign allows us to celebrate these moments with our customers and provide exclusive access to music partners that will create lasting memories."

Belk worked with HelloWorld to create a platform that allows customers to submit a photo and brief description of a couple's love story for a chance to win. Their hope is to create strong ties to the brand, draw customers in store, and overall leverage mobile browsing into sales.

"Across industries, we are seeing the impact rich consumer engagement has on rewarding relationships and creating loyalty," explains Matt Wise, CEO of HelloWorld. "Belk is a prime example of a forward-thinking retailer who finds innovative ways to make their brand part of the consumer experience."

For more information on the Share Your Love Story sweepstakes, please visit http://www.lovebelk.com/.

About Belk, Inc.
Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation's largest family owned and operated department store company with 301 Belk stores located in 16 Southern states and a growing digital presence. The company was founded in 1888 by William Henry Belk in Monroe, N.C., and is in the third generation of Belk family leadership.

About HelloWorld, Inc. (formerly ePrize)
HelloWorld, Inc. provides brands with a rich consumer engagement platform. The company blends creative, technology and legal services to allow marketers to create a multifaceted dialogue with consumers across the web, social and mobile channels and at live events. Combining 15 years of R&D, as well as five acquisitions over the past three years, HelloWorld's technology solutions allow brand marketers, franchisees and CMOs to create personal customer connections through a massive, scalable approach -- all unified on a single platform. HelloWorld has created promotional campaigns, CRM programs and loyalty solutions in 44 countries for Fortune 500 brands and world-class agencies, including Coca-Cola, Microsoft, The Gap, Live Nation, Yahoo!, and Procter & Gamble. Formerly known as ePrize, the company is headquartered in Detroit, with offices in Chicago, Los Angeles, Nashville, New York, and Seattle. For more information, visit their press page on helloworld.com or text CRM to 30364 for mobile demos and alerts.

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