SOURCE: Bell Buckle Holdings, Inc.

January 31, 2008 08:30 ET

Bell Buckle Announces Record January Sales; Up 30% Over January '07

Bell Buckle Record Growth Fueled by Distribution in Major Retail Chains Such as Wal-Mart, Publix and Kroger

FARMINGTON, TN--(Marketwire - January 31, 2008) - Bell Buckle Holdings, Inc. (PINKSHEETS: BLLB) announced today that its January sales are on pace to surpass last January sales by a record 30%. January 2008 is by far the company's best sales performance in any January since their inception. The record growth is fueled by recent distribution by major retailers, such as Wal-Mart.

Bell Buckle has made several key announcements recently; including deals to market their products on TV Shopping channels, orders from some of the biggest retail chains in the country, like Wal-Mart, Publix, and Kroger, continued growth in the gourmet specialty sector and relationships with key distributors such as Kehe Foods. It is expected that the company will see continued growth as its products are placed in major retail chains throughout the country.

About Bell Buckle Holdings, Inc.

Bell Buckle Holdings, Inc. was founded in 1995 as Bell Buckle Country Store, Inc., a family owned and operated business, dedicated to producing the finest all-natural gourmet food products on the market. This dedication to excellence has garnered recognition throughout the industry and many national awards for both taste and packaging. Through the years, the company has grown to include 5 brands, 239 products, sold in all 50 States and overseas through grocery stores, specialty gourmet & gift shops and big box retailers. Bell Buckle Country Store, Inc. products are sold under the brands: Captain Rodney's, Simplify, Bell Buckle Country Store, Rose & Ivy and Bainbridge Festive Foods.

Additional information about Bell Buckle Holdings, Inc. is available on the company's Web site at www.BellBuckleHoldings.com

Safe Harbor Disclosure:

This press release includes "forward-looking statements" within the meaning of the federal securities laws, commonly identified by such terms as "believes," "looking ahead," "anticipates," "estimates" and other terms with similar meaning. Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Important factors that could cause actual results to differ materially from the Company's projections and expectations are disclosed in the Company's filings with the Securities and Exchange Commission. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions.

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