SOURCE: Bell Buckle Holdings, Inc.

November 20, 2007 10:47 ET

Bell Buckle Holdings, Inc. Continues Grocery Record Sales Pace, Over 90% Increase YTD Over '06

Announcement Comes on Heels of Massive Grocery Distribution Including Kroger, Publix, Albertsons, Woodman and Others

FARMINGTON, TN--(Marketwire - November 20, 2007) - Bell Buckle Holdings, Inc. (PINKSHEETS: BLLB) announced today that its Grocery sales are up 91% YTD over last year . The company expects continued growth as it expands its distribution and product line. "We are certainly optimistic that we will grow our brand both vertically and horizontally," says Company CEO Brad Simmons. "We have demonstrated our commitment to building our ACV through the help of our distributors, and we are always cooking up new recipes, new ways to extend our great brands and fulfill our customers' needs. Our growth, as evidenced by our record sales at grocery, is a direct result of our entire management team's vision for Bell Buckle. We are thrilled to see such good results."

Recently Bell Buckle also announced that the launch of their Simplify brand Sugar-Free Pure Vanilla Extract has been more successful than anticipated. Simplify Pure Vanilla Extract is made using pure Madagascar Bourbon vanilla and is naturally sugar free; most vanilla extracts have corn syrups added. After a great deal of product testing and market research Bell Buckle Holdings, Inc. began offering Simplify Pure Vanilla Extract to the grocery market last month.

About Bell Buckle Holdings, Inc.

Bell Buckle Holdings Inc. was founded in 1995 as Bell Buckle Country Store, Inc., a family owned and operated business, dedicated to producing the finest all-natural gourmet food products on the market. This dedication to excellence has garnered recognition throughout the industry and many national awards for both taste and packaging. Through the years, the company has grown to include 5 brands, 239 products, sold in all 50 States and overseas through grocery stores, specialty gourmet & gift shops and big box retailers. Bell Buckle Country Store, Inc. products are sold under the brands: Captain Rodney's, Simplify, Bell Buckle Country Store, Rose & Ivy and Bainbridge Festive Foods.

Additional information about Bell Buckle Holdings, Inc. is available on the company's web site at www.bellbuckleholdings.com, Brad Simmons, Office: 931-359-8000, Fax: 931-359-8866

Safe Harbor Disclosure:

This press release includes "forward-looking statements" within the meaning of the federal securities laws, commonly identified by such terms as "believes," "looking ahead," "anticipates," "estimates" and other terms with similar meaning. Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Important factors that could cause actual results to differ materially from the Company's projections and expectations are disclosed in the Company's filings with the Securities and Exchange Commission. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions.

Contact Information

  • Bell Buckle Holdings, Inc., Farmington
    Brad Simmons
    931-359-8000