SOURCE: BloomReach


April 11, 2012 08:00 ET

Bellacor, Pottery Barn and Wayfair Bring BloomReach Home to Maximize Demand for Home Furnishings Through Big Data

Major Housewares Brands Are Already Experiencing Significant Gains in Web Traffic and Online Revenue With BloomReach Cloud Marketing Platform

MOUNTAIN VIEW, CA--(Marketwire - Apr 11, 2012) - BloomReach, creators of the Big Data cloud marketing platform, today announced multiple well-known home furnishing brands as successful customers. Bellacor, Wayfair's and, and Williams-Sonoma's Pottery Barn, PB Kids, PBTeen, and West Elm are now using BloomReach's proven BloomSearch solution. BloomSearch helps these companies drive relevant content, products and services to users for an enhanced online shopping experience, resulting in a meaningful boost in traffic, revenue and customer loyalty on their e-commerce channels.

Home decorators are very specific about the items they search for, and with the wide variety of products available in this multi-billion dollar market, putting the right products in front of the right customers is challenging. BloomReach's Web Relevance Engine (WRE) interprets product variations and attributes while monitoring consumer behavior, then adapts the website in real time to changes in consumer behavior, language, site content and competitive content. By anticipating what customers are seeking, the WRE is able to deliver the most relevant page. Each BloomReach housewares customer has experienced measurable return on investment in natural search, often within weeks of implementation. Along with an increase in site traffic, revenues from natural search improve as well.

"With product offerings often in the tens of thousands, it's manually impossible for home furnishing companies to categorize and optimize for each product against the variety of ways it can be described," explained Ashutosh Garg, CTO and co-founder of BloomReach. "BloomSearch reacts in real-time to changes in inventory and consumer intent so that consumers find relevant pages instead of irrelevant search results. BloomSearch improves the customer's buying experience while helping brands better expose desired products."

BloomReach bridges the digital discovery divide -- the gap between what consumers are looking for and what online marketers are presenting to them -- and BloomSearch is the first solution of its kind to directly address the challenges in interpreting long tail search queries by delivering the relevant results consumers want.

The customers announced today, Wayfair, Bellacor, the Pottery Barn brands and WestElm, have taken their e-commerce operations to the next level by implementing BloomSearch as a turn-key big data application, allowing them to increase natural search and customer conversion.

"Driving demand from new customers is the key driver of our business and speaks directly to our ability to grow as a company," said Chris Fowler, director of marketing at Bellacor, a lighting and home furnishings company. "BloomSearch has taken our online distribution channels to the next level by boosting results in natural search and improving the overall quality of the customer shopping experience. The combination of the two is what allows us to streamline our Web-based operations and make the most of dedicated resources for better business benefit."

Launched in February 2012 after three years in stealth mode, BloomReach is led by Raj De Datta, CEO and co-founder, and Ashutosh (Ashu) Garg, CTO and co-founder, and is focused on solving the digital discovery divide for Web businesses. The team, comprised of leaders in machine learning, large scale systems science, big data and search from companies like Google, Cisco and Facebook, is dedicated to delivering relevant results to customers across channels in a myriad of industries.

Relevant Links
BloomReach Additional Information:
Williams-Sonoma video testimonial:
Bellacor Case Study:
AllModern Case Study:
BloomReach Web Relevance Engine:

About BloomReach
BloomReach's cloud marketing platform maximizes our customers' revenues -- attracting unmet demand and creating better user experiences by making the most relevant products and services easier to find.

BloomReach created the Web Relevance Engine (WRE), which analyzes one billion consumer interactions and semantically interprets the products and services on over one billion web pages daily. The WRE dynamically adapts websites to capture existing consumer demand across search, social and advertising channels, driving an average 80% increase in non-branded natural search traffic and significant incremental revenues across their large customer base from the retail, travel and listings industries.

BloomReach is headquartered in Mountain View, CA and is backed by investment firms Bain Capital Ventures and Lightspeed Ventures. For more information, please visit

Contact Information

  • For media inquiries, contact:
    Carol Tong
    Atomic PR
    (415) 593-1400
    Email Contact