September 16, 2014 07:16 ET Launches the Now List; Offering Customers Additional Savings on Edgy Home Furnishings and Home Design Products

MINNEAPOLIS, MN--(Marketwired - September 16, 2014) -, a lighting, home furnishings and décor website, announces the formal launch of The Now List, an online trunk show concept inspired by our top sellers & buyer favorites. This concept will support Bellacor's strategy to strengthen its customer acquisition, conversion rates and overall value to its current and future customers.

The Now List brings a unique approach to the flash sale model by offering six different weekly events. This provides an alternative and pocketbook-friendly shopping experience for our customers with a handful of its furniture, lighting fixtures, and home décor items offered up to 70% off. Each "List" will last for four days and will reside on, the company's main website, a distinct difference from its competitor's approach. Another differentiator is that no membership is required: anyone can shop and save without taking an extra step to sign up. On top of the sale, Bellacor offers free shipping on orders over $75 and price matching (some exceptions apply).

"Our team identified a significant hole in our current digital strategy. Realizing that our customer expectations required additional offerings that are personalized and time driven, we determined that this flash strategy would fulfill the desires of our customer base," said Brenda Boehler, CEO at Bellacor. "We want to empower consumers with our offerings, shifting the pricing of goods to the needs and wants of the consumer. To serve this need, we're offering a large selection and a trunk show concept with carefully selected products for home furnishing shoppers."

The world of online retailing is changing the way e-tailers are approaching their overall digital strategy; this is no different for Internet Retailer Top 500 Company, After 14 years of practicing traditional ecommerce methodologies, Bellacor aims to transform its retail process by combining access to unique home furnishings and design products at great prices.

About is a leading source for lighting and home furnishings. With 500,000+ items from over 800 trusted brands, our product selections cover nearly any item in lighting, furniture, and home décor. Our customers can create project portfolios to help organize their latest project(s), as well as have access to our Product Specialist for quotes, questions, and inspiration. For additional information, visit

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