SOURCE: Value Village

March 17, 2006 09:00 ET

Bellevue-Based Value Village Unveils Brand New Look, Layout for Iconic Fleet of International Thrift Stores

Grand Opening Ceremony at Kirkland, Wash. Location Signifies First Store to Showcase "Restyled" Look for the 51-Year-Old Thrift Store Chain; Shoppers Treated to a More Convenient, Comfortable and Contemporary Shopping Experience

KIRKLAND, WA -- (MARKET WIRE) -- March 17, 2006 -- Value Village thrift stores have been a beloved bargain-shopping destination for more than a half-century, and now the international chain is introducing customers to a refreshed shopping experience that provides access to the same huge selection of high quality merchandise, but now in an even more shopping-friendly atmosphere. Value Village, which is operated by Bellevue, Wash.-based Savers Inc., revealed the new look yesterday morning at a ribbon cutting ceremony for its latest store in Kirkland, Wash.

The new location is the first to reflect the all new "Restyled" store look and layout, of which all new stores will follow. Existing stores, including the chain's 18 other Puget Sound locations, will be updated throughout the next few years.

"The store restyle initiative was brought on by our desire to provide a more convenient shopping experience to our customers, while also reflecting a more updated, contemporary retail image," said Ken Alterman, President and CEO of Savers, which has been headquartered in the Puget Sound area since 1971. "Some of the major updates include a completely reconfigured store layout that features a 'race track' set-up with easier access to all departments, as well as refreshed interior graphics to provide an updated shopping atmosphere for our customers."

The privately held chain partnered locally with design and branding firm Hornall Anderson, and conducted extensive research with team members, community non-profit partners, and customers, to create the reconfigured store concepts. Notable changes include:

--  New Layout: gone are the traditional long clothing racks and linear
    aisle ways.  The new layout includes a wider, circular path and shorter
    clothing rack rows that allow easier access and browsing in all
    departments.  Some departments themselves have been rearranged, such as
    placing all house wares, bed and bath, and furniture into one Home
    department, and grouping all shoes in one area as opposed to wall-mounted
    in different areas of the store.
    
--  Re-Branding: the stores will adopt "The Restyle Store" as the new
    tagline, which is a nod to the company's commitment to selling quality,
    reusable clothing and household goods, as well as plays off of the surge in
    interest of DIY makeover projects. The theme will be carried through to all
    departments; for instance, the kids' section is titled "Replay," while
    house wares is "Refurnish," mens' is "Reinvent" and womens' is "Refresh."
    
--  Updated Atmosphere: the traditional white walls and bold red text
    interior color scheme is being replaced with a pallet of warm neutral tones
    with red as an accent color.  The departmental signage also received an
    overhaul, and are now high-impact graphical treatments bearing the new
    department names against mod stick figure sketches.
    
Additionally, the stores will more prominently highlight their partnerships with non-profits. The Savers business model is to partner with non-profits on a local level, who collect reusable goods from the community. Savers then purchases the goods from the organization, providing the non-profits a reliable revenue stream to conduct their vital service activities, while Savers is able to continuously offer shoppers a rotating selection of high quality merchandise at bargain prices. Last year, the chain -- which has 200 stores between the US, Canada and Australia -- paid out more than $110 million to its non-profits partners globally, and has paid out more than $1 billion throughout the company's history. The new Kirkland store will partner locally with Community Services for the Blind and Partially Sighted, as well as the Northwest Center.

The 9 a.m. grand opening for the Kirkland store, located in the Totem Lake West Shopping Center at 12515 116th Avenue NE, drew a crowd of more than 400 eager shoppers who enjoyed a brief ribbon cutting ceremony featuring comments by Alterman, Kirkland Mayor James L. Lauinger, and the store's charity partners. Other activities, which will last throughout the weekend, included face painting for the kids, free popcorn and coffee, and a chance to unlock the "Value Village Cash Cube" to win free gifts and more.

"Value Village appeals to smart, practical shoppers who appreciate a good value -- and with the continuous flow of merchandise, shopping at our stores makes for a predictably unpredictable adventure," explained Kirkland store manager Stacey Howard. "We want shopping at our stores to be a fun and engaging experience, and are excited to now bring our customers an improved shopping atmosphere."

Value Village stores accept most forms of payment including debit, Visa, MasterCard and personal checks with identification. Unlike many other thrift stores, Value Village also offers a convenient exchange policy. The new Kirkland store will be open Monday-Saturday 9 a.m. - 9 p.m. and Sunday 10 a.m. - 7 p.m. For more information, customers may contact the store directly at (425) 821-7186 or visit www.valuevillage.com.

About Savers, Inc./Value Village

Founded in 1954, Savers, Inc. is a privately held for-profit international thrift store chain with over 200 locations in the United States, Canada and Australia. Also known as Value Village in the western United States and Canadian provinces (and as Village des Valeurs in Quebec), the company benefits more than 110 local non-profit organizations by purchasing and reselling donated items. The result has been over one billion dollars directly paid to partners and charities. The company employs more than 8,000 people in 23 states, 10 Canadian provinces and Australia. Visit www.valuevillage.com for more information.

Contact Information

  • Media Contact:
    Amanda Foley
    Duo PR, for Savers Inc.
    206.706.0508
    Email Contact

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